What users are saying about
1 Rating
23 Ratings
1 Rating
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Score 9 out of 100
23 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Vtiger

I would rate Vtiger with 9/10 simply because:
  • It is fast
  • It s easy to use
  • It gets updated quite often with new features
  • It is very customizable
Miguel Nuñez | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Vtiger
7.7
Customer data management / contact management
Custora
9.0
Vtiger
8.4
Workflow management
Custora
8.0
Vtiger
6.8
Territory management
Custora
8.0
Vtiger
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Vtiger
7.6
Opportunity management
Custora
Vtiger
6.9
Contract management
Custora
Vtiger
7.2
Quote & order management
Custora
Vtiger
7.6
Interaction tracking
Custora
Vtiger
9.6

Customization

Custora
9.0
Vtiger
7.9
Custom fields
Custora
9.0
Vtiger
7.9
Custom objects
Custora
9.0
Vtiger
8.5
API for custom integration
Custora
9.0
Vtiger
7.2

Integrations with 3rd-party Software

Custora
9.0
Vtiger
Marketing automation
Custora
9.0
Vtiger

Customer Service & Support

Custora
Vtiger
8.1
Case management
Custora
Vtiger
7.7
Help desk management
Custora
Vtiger
8.5

Marketing Automation

Custora
Vtiger
9.4
Lead management
Custora
Vtiger
9.2
Email marketing
Custora
Vtiger
9.6

CRM Project Management

Custora
Vtiger
8.7
Task management
Custora
Vtiger
8.0
Billing and invoicing management
Custora
Vtiger
9.2
Reporting
Custora
Vtiger
9.0

CRM Reporting & Analytics

Custora
Vtiger
9.5
Forecasting
Custora
Vtiger
9.0
Pipeline visualization
Custora
Vtiger
10.0
Customizable reports
Custora
Vtiger
9.6

Social CRM

Custora
Vtiger
6.0
Social engagement
Custora
Vtiger
6.0

Platform

Custora
Vtiger
5.4
Mobile access
Custora
Vtiger
5.4

Security

Custora
Vtiger
8.6
Role-based user permissions
Custora
Vtiger
8.6

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Vtiger

  • Automatic Updates - Notifications when updates are made to projects helps all parties stay on task and understand where each project stands in terms of completion.
  • Flexibility and Customization - We have been successful in customizing the different fields in vTiger to match our specific needs, whether in the sales section, tickets section, and projects section.
  • Reporting - The ability to create customized reports is great and very useful to management to understand areas that may need attention.
  • Support - If you have a question, the vTiger support team is outstanding in terms of responses and ensuring that your issues is resolved. In addition, they are frequently releasing updates and upgrades to the product.
Geoff Yeagley | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Vtiger

  • Though you can create reports however you want, they may need to come out in multiple files. I wish this could be aggregated.
  • It's still very simple. There is room for improvement with the setup of the admin panel.
  • The dropdowns function funny when scrolled down. It's picky but it's frustrating.
  • The search function could be improved.
Ellen Evans | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Vtiger

Vtiger 9.0
Based on 1 answer
It is as good as you could expect for a company that operates from another continent. Emails are quickly responded to and do not usually require additional questions or answers. It is quite rare for a company of their size to be as responsive as they are and that makes them a sound choice to deal with.
Thomas Olesen | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Vtiger

The selection of Vtiger as CRM wasn't on my hands. The decision was made before I arrived to the company. Nevertheless, I know that the pricing was one of the main reasons and the overall performance of Vtiger. It was feature on the top of Gartner's Magic Quadrant. And the reviews were very helpful
Nomar Norono | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Vtiger

  • The reasonable cost and integrated features have made our sales process much more efficient than disparate CMR, email campaign, quoting, invoicing, and payment systems.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Custora Editions & Modules

Additional Pricing Details

Vtiger

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* / user / month

Vtiger Editions & Modules

Edition
Sales Starter$101
Sales Professional$201
Support Starter$101
Support Professional$201
Ultimate$301
  1. / user / month
Additional Pricing Details
Discounts are provided for both annual subscriptions, and for high volume users.

Rating Summary

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