What users are saying about
1 Rating
1 Rating
1 Rating
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Score 9 out of 100
1 Rating
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Score 7 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Womply

It is best suited if you want to try and achieve more reviews of your business. It is also good if you do not want to take time responding to reviews. By the same token, it is less appropriate when auto-response is turned on. If there is a negative review, it is better to address it in person, as there may be a specific customer service issue that a computer response is not going to understand.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Womply
Customer data management / contact management
Custora
9.0
Womply
Workflow management
Custora
8.0
Womply
Territory management
Custora
8.0
Womply
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Womply

Customization

Custora
9.0
Womply
Custom fields
Custora
9.0
Womply
Custom objects
Custora
9.0
Womply
API for custom integration
Custora
9.0
Womply

Integrations with 3rd-party Software

Custora
9.0
Womply
9.0
Marketing automation
Custora
9.0
Womply
9.0

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Womply

  • Invites credit card users to leave a review.
  • Alerts me when a review has been made.
  • It can also provide an automated response on the rated website.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Womply

  • The automated responses to ratings are a too mechanical in response.
  • There is not a lot of direct follow up with me as a user.
  • It would be helpful if a person at Womply would put together a monthly review and opportunities that we might be missing out on.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Womply

No answers on this topic

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Womply

  • There are no hard numbers but we do average 3-4 reviews per week when it used to be 1 or 2 a month.
  • More ratings, especially positive, helps reflect on our business model and are good for us to see how we are really doing with customers.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Womply

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

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