What users are saying about
1 Rating
132 Ratings
1 Rating
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Score 9 out of 100
132 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

WooCommerce

WooCommerce is a great platform to create an inexpensive if not free online store if you have the time to learn about it and configure it well. It is especially a great online store platform if you already are experienced using Wordpress since it incorporates so well into it. There are also many great plugins to help you integrate parts of your store into your other content pieces on your WordPress website.
Seth Paine | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
WooCommerce
Customer data management / contact management
Custora
9.0
WooCommerce
Workflow management
Custora
8.0
WooCommerce
Territory management
Custora
8.0
WooCommerce
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
WooCommerce

Customization

Custora
9.0
WooCommerce
Custom fields
Custora
9.0
WooCommerce
Custom objects
Custora
9.0
WooCommerce
API for custom integration
Custora
9.0
WooCommerce

Integrations with 3rd-party Software

Custora
9.0
WooCommerce
Marketing automation
Custora
9.0
WooCommerce

Online Storefront

Custora
WooCommerce
8.4
Product catalog & listings
Custora
WooCommerce
8.7
Product management
Custora
WooCommerce
8.4
Bulk product upload
Custora
WooCommerce
7.5
Branding
Custora
WooCommerce
8.4
Mobile storefront
Custora
WooCommerce
8.2
Product variations
Custora
WooCommerce
8.5
Website integration
Custora
WooCommerce
9.5
Visual customization
Custora
WooCommerce
7.1
CMS
Custora
WooCommerce
8.9

Online Shopping Cart

Custora
WooCommerce
8.2
Abandoned cart recovery
Custora
WooCommerce
8.4
Checkout user experience
Custora
WooCommerce
7.9

Online Payment System

Custora
WooCommerce
9.2
eCommerce security
Custora
WooCommerce
9.2

eCommerce Marketing

Custora
WooCommerce
7.9
Promotions & discounts
Custora
WooCommerce
8.7
Personalized recommendations
Custora
WooCommerce
7.5
SEO
Custora
WooCommerce
7.5

eCommerce Business Management

Custora
WooCommerce
8.1
Multi-site management
Custora
WooCommerce
8.1
Order processing
Custora
WooCommerce
8.6
Inventory management
Custora
WooCommerce
7.9
Shipping
Custora
WooCommerce
7.8
Custom functionality
Custora
WooCommerce
8.2

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

WooCommerce

  • WooCommerce pages are easy to customize and are optimized for mobile.
  • Ability to create global add-ons for specific product categories.
  • Adding additional plugins to optimize the site is generally affordable and can usually be done without a developer.
  • There's no cost to get started.
Brian Halstrom | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

WooCommerce

  • Reliance on meta table for storing and accessing product and order data. (Coming soon)
  • Better reporting interface. (Coming soon)
  • Option to more easily choose between multi-page or single page cart/checkout.
  • Auto refresh the price totals on cart page when quantity changes using AJAX.
  • Show “-” and “+” buttons around the quantity field.
  • Show confirmation before user changes quantity to zero.
Rob Watson | TrustRadius Reviewer

Likelihood to Renew

Custora

No score
No answers yet
No answers on this topic

WooCommerce

WooCommerce 10.0
Based on 3 answers
Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
Rick Fitzgerald | TrustRadius Reviewer

Usability

Custora

No score
No answers yet
No answers on this topic

WooCommerce

WooCommerce 9.0
Based on 2 answers
I gave it lots of points for being a simple product that instantly gives you a store. Very intuitive and simple for the client to update or implement. Loses LOTS of points when you want to do anything besides just sell stuff (coupons, etc) then it makes you pay big money for the add-ons and makes it difficult and time-intensive to develop your own.
Katie Miller | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

WooCommerce

WooCommerce 5.0
Based on 1 answer
not muh support
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

WooCommerce

WooCommerce stacks up very nicely. While there is a learning curve involved, it more than makes up for the challenge when it comes to cost. You won't find yourself spending money each month to keep your site live or pay for your ecommerce platform like you do with others. Once you have WooCommerce installed (for free) you technically do not need to pay anything unless you plan on scaling up and adding new functionality. We now use WooCommerce for all of our ecommerce sites and we have saved a lot of money over competitors.
Joseph Condon | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

WooCommerce

  • I currently have not had a lot of ROI from using WooCommerce
  • While it is easy to set up, it doesn't handle things like marketing, emails, or promotion to build up sales
  • It can easily integrate with most email marketing, making follow-up emails easy to set up.
Megan Bailey | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

WooCommerce

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
WooCommerce
9.2

Likelihood to Renew

Custora
WooCommerce
10.0

Usability

Custora
WooCommerce
9.0

Support Rating

Custora
WooCommerce
5.0

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