What users are saying about
1 Rating
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Score 9 out of 100
8 Ratings
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Score 4.5 out of 100

Likelihood to Recommend

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
Anonymous | TrustRadius Reviewer

Yahoo Small Business

I would tell a colleague to stay clear of Yahoo Web Hosting/Yahoo Small Business. Our business has been with Yahoo due to the fact that there was nothing else around at the time of our signing up with them. Since then there are much better alternatives as the fact that Yahoo has virtually no third party support really hurts it, and the fact that it is so barebones and hard to customize and work in the back end makes it so that you have to find one of the few expensive developers that specialize in Yahoo. This is another huge hurdle if you plan to build a good website.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Custora
8.5
Yahoo Small Business
Customer data management / contact management
Custora
9.0
Yahoo Small Business
Workflow management
Custora
8.0
Yahoo Small Business
Territory management
Custora
8.0
Yahoo Small Business
Integration with email client (e.g., Outlook or Gmail)
Custora
9.0
Yahoo Small Business

Customization

Custora
9.0
Yahoo Small Business
Custom fields
Custora
9.0
Yahoo Small Business
Custom objects
Custora
9.0
Yahoo Small Business
API for custom integration
Custora
9.0
Yahoo Small Business

Integrations with 3rd-party Software

Custora
9.0
Yahoo Small Business
Marketing automation
Custora
9.0
Yahoo Small Business

Pros

Custora

  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
Anonymous | TrustRadius Reviewer

Yahoo Small Business

  • Yahoo Web Hosting/Small Business is above else, cheap in pricing at the very least in terms of monthly costs.
  • The backend of Yahoo Web Hosting/ Small Business is customizable, assuming you can find one of the few developers that can code for it.
  • We were given a dedicated account manager though I believe it was because of how long we were with yahoo and how many complaints we had.
Anonymous | TrustRadius Reviewer

Cons

Custora

  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Anonymous | TrustRadius Reviewer

Yahoo Small Business

  • Extremely old and outdated back end.
  • Yahoo Web Hosting is at the very least customizable but everything beyond just running a simple store requires custom work that you will have to pay an expensive developer to fix for you.
  • Yahoo Web Hosting is a complete mess in terms of branding and policies. In the span of our last year with them, they went from Yahoo to Yahoo small business to Aabaco and then back to Yahoo and each time were assigned a different account manager.
  • Abysmal customer service, every time we had to open a ticket we had a customer service agent in India that could not fix our issue and we were eventually assigned an account manager after numerous complaints.
  • Barely any apps or app eco system on Yahoo.
  • Frequent down times caused by Yahoo Web Hosting cost our business lots of lost revenue.
  • So antiquated and backwards, they were one of the last companies that I know of to switch over to https, we reached out to them several times to switch our website to https and it took an agonizing amount of time for Yahoo to implement it for all their customers.
Anonymous | TrustRadius Reviewer

Support Rating

Custora

No score
No answers yet
No answers on this topic

Yahoo Small Business

Yahoo Small Business 1.0
Based on 2 answers
The customer support for Yahoo Web hosting is a complete disaster. Every call is transferred to a technical support department that is in India which usually isn't an issue as that is the norm for a lot of businesses, however, this technical support team in Yahoo does not know how to diagnose issues or offer support. Every issue we had some, some critical like why is our website down were met with clueless customer support agents that would get back to us in 48 hours minimum. Eventually, we were given an account manager that actually did his best and was able to get to the right people at times for critical issues but it still was a complete hassle and waste of time every time we had any issue with Yahoo Web hosting.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Custora

Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Anonymous | TrustRadius Reviewer

Yahoo Small Business

After we departed Yahoo Web hosting we found out that there are numerous much better web hosting platforms, the main we focused on were Shopify, GoDaddy, BigCommerce, and WordPress. Between either is a much better alternative than Yahoo Web hosting as they all have much better third party support, more familiarity in the platforms which means more developers that are familiar with the platforms. Above all else, all three of these companies have stood the test of time and haven't rebranded themselves into different company names like Yahoo did with Aabaco and back and are much better for any small business.
Anonymous | TrustRadius Reviewer

Return on Investment

Custora

  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Anonymous | TrustRadius Reviewer

Yahoo Small Business

  • Yahoo Web Hosting impacted our business in a very negative way with all the time we wasted and revenue we lost.
  • Our biggest loss of revenue was deciding to stay longer than we had to with Yahoo Web Hosting as the cost of moving to another platform was high but we had no choice.
  • Yahoo Web Hosting constantly interfered with our workflow with its lack of third party support and poor customer service and constant downtimes.
  • For instance when we wanted to find an inventory system for our business virtually NO ONE supported Yahoo.
Anonymous | TrustRadius Reviewer

Pricing Details

Custora

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Yahoo Small Business

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Custora
9.0
Yahoo Small Business
1.0

Support Rating

Custora
Yahoo Small Business
1.0

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