CyberAlert vs. Help a Reporter Out (HARO)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CyberAlert
Score 8.0 out of 10
N/A
CyberAlert is a media monitoring platform from the Connecticut-based company of the same name.N/A
Help a Reporter Out (HARO)
Score 8.3 out of 10
N/A
Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.N/A
Pricing
CyberAlertHelp a Reporter Out (HARO)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CyberAlertHelp a Reporter Out (HARO)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CyberAlertHelp a Reporter Out (HARO)
Top Pros
Top Cons
Best Alternatives
CyberAlertHelp a Reporter Out (HARO)
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CyberAlertHelp a Reporter Out (HARO)
Likelihood to Recommend
8.0
(1 ratings)
7.7
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CyberAlertHelp a Reporter Out (HARO)
Likelihood to Recommend
CyberAlert
This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!
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Cision
I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.
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Pros
CyberAlert
  • Gave us a concise report daily of our media clips (media tracking)
  • Gave us analytical information about how much reach those clips had (how much influence they had)
  • Helped us evaluate better ways to get and use earned and paid media
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Cision
  • Pushes PR opportunities right to your desktop several times a day
  • Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
  • Provides an easy way to contact reporters with relevant information
  • Media outlets are verified for you
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Cons
CyberAlert
  • Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.
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Cision
  • I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
  • Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
  • I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.
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Usability
CyberAlert
No answers on this topic
Cision
It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.
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Alternatives Considered
CyberAlert
I think it's a bit more developed and professional looking. It's best for bigger companies.
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Cision
They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.
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Return on Investment
CyberAlert
  • I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.
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Cision
  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
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ScreenShots