Matomo Analytics vs. Cyfe, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matomo Analytics
Score 7.6 out of 10
N/A
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…
$0
Cyfe
Score 8.3 out of 10
N/A
Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.
$29
Monthly or Annually
Pricing
Matomo AnalyticsCyfe, by Traject
Editions & Modules
Free download (open source)
$0
Free 30 day trial
$0
limited to 30 days
Essential
$9
number of pageviews (monthly traffic)
Business
$29
number of pageviews (monthly traffic)
Enterprise
$199
your requirements and monthly traffic
Content Optimization Bundle
$579
per installation
Growth Bundle
$1,149
per installation
Premium Bundle
$1,499
per installation
Email Support Subscription
$2,090
per installation
Solo
$29
Monthly or Annually
Pro
$49
Monthly or Annually
Premier
$89+
Monthly or Annually
Agency
$150
Monthly or Annually
Offerings
Pricing Offerings
Matomo AnalyticsCyfe
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsOn-premise Edition is free to download and install on one's own servers.
More Pricing Information
Community Pulse
Matomo AnalyticsCyfe, by Traject
Top Pros
Top Cons
Features
Matomo AnalyticsCyfe, by Traject
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
6.9
27 Ratings
17% below category average
Pixel Perfect reports00 Ratings6.817 Ratings
Customizable dashboards00 Ratings5.027 Ratings
Report Formatting Templates00 Ratings9.120 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
8.5
25 Ratings
5% above category average
Drill-down analysis00 Ratings8.715 Ratings
Formatting capabilities00 Ratings8.120 Ratings
Integration with R or other statistical packages00 Ratings10.09 Ratings
Report sharing and collaboration00 Ratings7.025 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
9.2
22 Ratings
10% above category average
Publish to Web00 Ratings10.014 Ratings
Publish to PDF00 Ratings10.020 Ratings
Report Versioning00 Ratings6.89 Ratings
Report Delivery Scheduling00 Ratings10.016 Ratings
Delivery to Remote Servers00 Ratings9.04 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
8.9
18 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.017 Ratings
Location Analytics / Geographic Visualization00 Ratings8.614 Ratings
Predictive Analytics00 Ratings10.08 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
8.6
21 Ratings
0% below category average
Multi-User Support (named login)00 Ratings10.020 Ratings
Role-Based Security Model00 Ratings6.314 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.416 Ratings
Single Sign-On (SSO)00 Ratings9.76 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
9.3
19 Ratings
16% above category average
Responsive Design for Web Access00 Ratings9.418 Ratings
Mobile Application00 Ratings10.05 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.713 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Matomo Analytics
-
Ratings
Cyfe, by Traject
8.4
6 Ratings
6% above category average
REST API00 Ratings8.64 Ratings
Javascript API00 Ratings10.02 Ratings
iFrames00 Ratings10.04 Ratings
Java API00 Ratings10.02 Ratings
Themeable User Interface (UI)00 Ratings5.94 Ratings
Customizable Platform (Open Source)00 Ratings5.83 Ratings
Best Alternatives
Matomo AnalyticsCyfe, by Traject
Small Businesses
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Score 9.0 out of 10
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Score 8.9 out of 10
Medium-sized Companies
Siteimprove
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Score 8.7 out of 10
Reveal
Reveal
Score 9.9 out of 10
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Contentsquare
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User Ratings
Matomo AnalyticsCyfe, by Traject
Likelihood to Recommend
2.2
(21 ratings)
8.0
(29 ratings)
Likelihood to Renew
8.7
(13 ratings)
9.4
(9 ratings)
Usability
9.0
(3 ratings)
7.0
(3 ratings)
Support Rating
6.7
(3 ratings)
10.0
(2 ratings)
Implementation Rating
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Matomo AnalyticsCyfe, by Traject
Likelihood to Recommend
Matomo
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
Read full review
Traject
Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
Read full review
Pros
Matomo
  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
Read full review
Traject
  • Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
  • Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
  • Colored visualizations of stats make it easy to notice when campaigns are taking off
Read full review
Cons
Matomo
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
Read full review
Traject
  • I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
  • Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
  • Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.
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Likelihood to Renew
Matomo
At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.
Read full review
Traject
It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
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Usability
Matomo
Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)
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Traject
I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
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Support Rating
Matomo
The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.
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Traject
Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
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Implementation Rating
Matomo
Only one hiccup when we were using a beta installation. Other than that, smooth sailing.
Read full review
Traject
Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
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Alternatives Considered
Matomo
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
Read full review
Traject
The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
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Return on Investment
Matomo
  • By using Piwik, we can better identify keywords used to search for the website and by targeting those keywords on search engine advertising (Google, Bing, Yahoo), it helps with conversion and also saves us money by cutting down guess work.
  • By using Piwik graphs, it helps to save our employees time in creating pie charts and bar charts to present to upper management.
  • Since Piwik is free to use, there is no reason not to implement it. Most likely, with your website, you will already have access to SQL and hosting package. There is minimal cost to implementing Piwik.
Read full review
Traject
  • Cyfe allows us to provide real time data to our clients
  • Cyfe allows us to provide detailed analytics to our clients showing actual results
  • Cyfe reduced our need to provide monthly "reports" to our marketing clients
  • Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations
Read full review
ScreenShots

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overview