Dalet Flex vs. Optimizely Content Marketing Platform

Ooyala provides the opportunity to scale and manage multiple services and platforms in the organization with its integration services with internal tools like Slack and multiple other applications. Also, it helps you understand the views, reach, and engagement with the videos that help you define your next campaign strategy. In my experience, Ooyala could be less appropriate for managing URLs and unreliability may make you upload videos more than once.

Incentivized

Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost

Incentivized

• It's intuitive and easy to use.
• Ooyala Now is the only product I have seen to date that shows me real-time usage.
• I like the people.

Incentivized

• Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
• Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
• CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.

Incentivized

• Ooyala's integration with the ad serving platform is not as good in terms of user interface and user experience.
• The user interface could be improved (making it more like YouTube and Vimeo).
• The feature that provides scheduling could be improved to be seamless for publishing to Instagram.

Incentivized

• Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
• Provide the option to download an entire folder of docs without entering to the folder itself.
• 'Watch' option for specific docs, not just for folders...

Incentivized

Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

We have used all the rival products. Ooyala has been our favourite for years, but feel like they have stalled in new product development.

Incentivized

We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.

Incentivized

• Ooyala certainly helped improve ROI.
• It also provides a strong capability for integration with other marketing automation tools for improved digital marketing ROI.
• Reduction in cost of operations can be easily achieved with integrations with multiple software applications.

Incentivized

• Marketing Teams can show the volume of work they produce
• Input forms mean we are getting all the details we need up front (saves hours per month)
• Users can prioritize and plan to make sure they are working on the right content at the right time

Incentivized