What users are saying about
9 Ratings
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Top Rated
2037 Ratings
9 Ratings
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Score 8.4 out of 100

Marketo

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Top Rated
2037 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

DashThis

I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis.With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access.Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
Aaron Metzger | TrustRadius Reviewer

Marketo

It's scalable as your company grows. Marketo can handle F500 companies down to mom and pop shops. Marketo works with a wide variety of other platforms (SFDC, Bizable, Demandbase, Zoom, WebEx, and many others). The training and certification processes are easy to use to get up to speed on using it.
Ian Martinez-Christian | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

DashThis
Marketo
7.7
WYSIWYG email editor
DashThis
Marketo
7.2
Dynamic content
DashThis
Marketo
7.8
Ability to test dynamic content
DashThis
Marketo
7.5
Landing pages
DashThis
Marketo
6.8
A/B testing
DashThis
Marketo
7.6
Mobile optimization
DashThis
Marketo
7.0
Email deliverability reporting
DashThis
Marketo
8.1
List management
DashThis
Marketo
8.4
Triggered drip sequences
DashThis
Marketo
8.5

Lead Management

DashThis
Marketo
8.2
Lead nurturing
DashThis
Marketo
8.3
Lead scoring and grading
DashThis
Marketo
8.4
Data quality management
DashThis
Marketo
8.0
Automated sales alerts and tasks
DashThis
Marketo
8.1

Campaign Management

DashThis
Marketo
7.2
Calendaring
DashThis
Marketo
6.4
Event/webinar marketing
DashThis
Marketo
8.0

Social Media Marketing

DashThis
Marketo
6.2
Social sharing and campaigns
DashThis
Marketo
6.2
Social profile integration
DashThis
Marketo
6.2

Reporting & Analytics

DashThis
Marketo
6.7
Dashboards
DashThis
Marketo
6.6
Standard reports
DashThis
Marketo
6.7
Custom reports
DashThis
Marketo
6.9

Platform & Infrastructure

DashThis
Marketo
7.8
API
DashThis
Marketo
8.4
Role-based workflow & approvals
DashThis
Marketo
8.1
Customizability
DashThis
Marketo
7.9
Integration with Salesforce.com
DashThis
Marketo
8.6
Integration with Microsoft Dynamics CRM
DashThis
Marketo
7.3
Integration with SugarCRM
DashThis
Marketo
6.4

Pros

DashThis

  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
Vicki Lesage | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

DashThis

  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
Anonymous | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.6
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.1
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

DashThis

DashThis 7.6
Based on 3 answers
I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.8
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.8
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

DashThis

Very simplified compared to other options. Needs to be able to tie in more conversion data.
Elisa Rose Lupton | TrustRadius Reviewer

Marketo

HubSpot is great for smaller businesses, but once you get to a certain point you want the flexibility that Marketo has. Marketo has a great list of native integration and it's connection with SFDC is great. I would compare Adobe Photoshop and Canva to these two platforms. Photoshop (MKTO) isn't as pretty as Canva (HubSpot), but it can do way more.
Colton Slauson | TrustRadius Reviewer

Scalability

DashThis

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

DashThis

  • DashThis has reduced the time I spend on reporting by about 50%
  • Visualizations are simple and easy to understand -- Clients like them very much
  • Reduced dependency on files as archive of all dashboards/reports are available online
Ali Zakeri | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

DashThis

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

DashThis Editions & Modules

Edition
Individual$33.001
Professional$109.001
Business$209.001
Standard$309.001
  1. Per Month
Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison