What users are saying about
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2394 Ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Adobe Marketo Engage

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2394 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    DashThis

    Feature Set Not Supported
    N/A
    7.8

    Adobe Marketo Engage

    78%
    Adobe Marketo Engage ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    825 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.7
    77%
    802 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.8
    78%
    779 Ratings

    Landing pages

    N/A
    0 Ratings
    7.5
    75%
    842 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    829 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.2
    72%
    802 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    1491 Ratings

    List management

    N/A
    0 Ratings
    8.4
    84%
    878 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.6
    86%
    798 Ratings

    Lead Management

    DashThis

    Feature Set Not Supported
    N/A
    8.3

    Adobe Marketo Engage

    83%
    Adobe Marketo Engage ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.5
    85%
    862 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    8.4
    84%
    835 Ratings

    Data quality management

    N/A
    0 Ratings
    7.9
    79%
    835 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.6
    86%
    794 Ratings

    Campaign Management

    DashThis

    Feature Set Not Supported
    N/A
    7.7

    Adobe Marketo Engage

    77%
    Adobe Marketo Engage ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.3
    73%
    660 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.1
    81%
    778 Ratings

    Social Media Marketing

    DashThis

    Feature Set Not Supported
    N/A
    7.3

    Adobe Marketo Engage

    73%
    Adobe Marketo Engage ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    7.1
    71%
    495 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    377 Ratings

    Reporting & Analytics

    DashThis

    Feature Set Not Supported
    N/A
    7.2

    Adobe Marketo Engage

    72%
    Adobe Marketo Engage ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    827 Ratings

    Standard reports

    N/A
    0 Ratings
    7.5
    75%
    864 Ratings

    Custom reports

    N/A
    0 Ratings
    7.1
    71%
    820 Ratings

    Platform & Infrastructure

    DashThis

    Feature Set Not Supported
    N/A
    8.0

    Adobe Marketo Engage

    80%
    Adobe Marketo Engage ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.9
    79%
    749 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.9
    79%
    637 Ratings

    Customizability

    N/A
    0 Ratings
    7.6
    76%
    768 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.8
    88%
    752 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.0
    80%
    245 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    7.7
    77%
    152 Ratings

    Attribute Ratings

    • DashThis is rated higher in 1 area: Likelihood to Recommend
    • Adobe Marketo Engage is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    9.7

    DashThis

    97%
    7 Ratings
    8.3

    Adobe Marketo Engage

    83%
    1045 Ratings

    Likelihood to Renew

    DashThis

    N/A
    0 Ratings
    9.0

    Adobe Marketo Engage

    90%
    146 Ratings

    Usability

    DashThis

    N/A
    0 Ratings
    8.1

    Adobe Marketo Engage

    81%
    98 Ratings

    Availability

    DashThis

    N/A
    0 Ratings
    9.0

    Adobe Marketo Engage

    90%
    48 Ratings

    Performance

    DashThis

    N/A
    0 Ratings
    9.0

    Adobe Marketo Engage

    90%
    58 Ratings

    Support Rating

    6.2

    DashThis

    62%
    4 Ratings
    8.9

    Adobe Marketo Engage

    89%
    164 Ratings

    In-Person Training

    DashThis

    N/A
    0 Ratings
    10.0

    Adobe Marketo Engage

    100%
    12 Ratings

    Online Training

    DashThis

    N/A
    0 Ratings
    5.6

    Adobe Marketo Engage

    56%
    29 Ratings

    Implementation Rating

    DashThis

    N/A
    0 Ratings
    10.0

    Adobe Marketo Engage

    100%
    109 Ratings

    Configurability

    DashThis

    N/A
    0 Ratings
    6.0

    Adobe Marketo Engage

    60%
    6 Ratings

    Contract Terms and Pricing Model

    DashThis

    N/A
    0 Ratings
    7.9

    Adobe Marketo Engage

    79%
    4 Ratings

    Ease of integration

    DashThis

    N/A
    0 Ratings
    10.0

    Adobe Marketo Engage

    100%
    8 Ratings

    Product Scalability

    DashThis

    N/A
    0 Ratings
    7.0

    Adobe Marketo Engage

    70%
    10 Ratings

    Professional Services

    DashThis

    N/A
    0 Ratings
    9.4

    Adobe Marketo Engage

    94%
    3 Ratings

    Vendor post-sale

    DashThis

    N/A
    0 Ratings
    7.3

    Adobe Marketo Engage

    73%
    6 Ratings

    Vendor pre-sale

    DashThis

    N/A
    0 Ratings
    6.4

    Adobe Marketo Engage

    64%
    5 Ratings

    Likelihood to Recommend

    Moment Zero Inc.

    I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
    Read full review

    Adobe

    When we started using Marketo for our Marketing Automation, there was an increase in opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use, and the templates are good. We receive daily updates and marketing news on the latest trend and tools for marketing. Digital marketing is new, and Marketo is complete with the right tools and guidance on how to effectively tap your market and generate leads through social media. Everything in Marketo is amazing. They have tips and guides for their products. Though, of course the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. The free trial would be something I should also recommend for Marketo.
    Read full review

    Pros

    Moment Zero Inc.

    • Displaying data in a clear and aesthetically pleasing way
    • Integrating with most of the systems you use on a regular basis in web design and digital marketing
    • Allowing you to quickly create new charts/graphs/reports for clients
    Read full review

    Adobe

    • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
    • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
    • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
    • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
    Read full review

    Cons

    Moment Zero Inc.

    • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
    • Instead of just month over month date ranges, I would also like to see a YTD date range.
    Read full review

    Adobe

    • It would be nice to have an expansive view of all active triggers and flows.
    • Some reporting functions can take quite a bit of time to execute if they use too much data.
    • Some error codes and mistakes can take time to uncover/solve.
    Read full review

    Pricing Details

    DashThis

    Starting Price

    $33 per month

    Editions & Modules

    DashThis editions and modules pricing
    EditionModules
    Individual$33.001
    Professional$109.002
    Business$209.003
    Standard$309.004

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Adobe Marketo Engage

    Starting Price

    Editions & Modules

    Adobe Marketo Engage editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional TBD

      Additional Details

      Pricing Info

      Likelihood to Renew

      Moment Zero Inc.

      No answers on this topic

      Adobe

      We're likely to renew for several reasons:
      • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
      • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
      • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
      Read full review

      Usability

      Moment Zero Inc.

      No answers on this topic

      Adobe

      In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
      Read full review

      Reliability and Availability

      Moment Zero Inc.

      No answers on this topic

      Adobe

      Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
      Read full review

      Performance

      Moment Zero Inc.

      No answers on this topic

      Adobe

      There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
      Read full review

      Support Rating

      Moment Zero Inc.

      I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
      Read full review

      Adobe

      On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
      Read full review

      In-Person Training

      Moment Zero Inc.

      No answers on this topic

      Adobe

      Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
      Read full review

      Online Training

      Moment Zero Inc.

      No answers on this topic

      Adobe

      I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
      Read full review

      Implementation Rating

      Moment Zero Inc.

      No answers on this topic

      Adobe

      1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
      Read full review

      Alternatives Considered

      Moment Zero Inc.

      Very simplified compared to other options. Needs to be able to tie in more conversion data.
      Read full review

      Adobe

      Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
      Read full review

      Contract Terms and Pricing Model

      Moment Zero Inc.

      No answers on this topic

      Adobe

      The total cost is a little bit higher than we expected.
      Read full review

      Scalability

      Moment Zero Inc.

      No answers on this topic

      Adobe

      We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
      Read full review

      Return on Investment

      Moment Zero Inc.

      • DashThis has reduced the time I spend on reporting by about 50%
      • Visualizations are simple and easy to understand -- Clients like them very much
      • Reduced dependency on files as archive of all dashboards/reports are available online
      Read full review

      Adobe

      • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
      • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
      Read full review

      Screenshots

      Add comparison