What users are saying about
82 Ratings
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Top Rated
1242 Ratings
82 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

ZoomInfo

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Top Rated
1242 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • Data.com ranks higher in 1 feature set: Sales Intelligence Email Features
  • ZoomInfo ranks higher in 3 feature sets: Prospecting, Sales Intelligence Data Standards, Data Augmentation & Lead Qualification

Prospecting

6.9

Data.com

69%
8.0

ZoomInfo

80%
ZoomInfo ranks higher in 6/6 features

Advanced search

6.5
65%
23 Ratings
8.5
85%
533 Ratings

Identification of new leads

7.7
77%
23 Ratings
7.8
78%
502 Ratings

List quality

7.3
73%
24 Ratings
7.7
77%
526 Ratings

List upload/download

7.0
70%
24 Ratings
7.9
79%
491 Ratings

Ideal customer targeting

6.3
63%
22 Ratings
7.8
78%
492 Ratings

Load time/data access

6.4
64%
25 Ratings
8.1
81%
515 Ratings

Sales Intelligence Data Standards

7.9

Data.com

79%
8.2

ZoomInfo

82%
ZoomInfo ranks higher in 3/3 features

Contact information

8.0
80%
24 Ratings
8.2
82%
532 Ratings

Company information

7.5
75%
24 Ratings
8.5
85%
527 Ratings

Industry information

8.0
80%
18 Ratings
8.0
80%
507 Ratings

Data Augmentation & Lead Qualification

7.0

Data.com

70%
7.9

ZoomInfo

79%
ZoomInfo ranks higher in 8/9 features

Lead qualification process

9.0
90%
17 Ratings
8.0
80%
52 Ratings

Smart lists and recommendations

6.7
67%
13 Ratings
7.4
74%
52 Ratings

Salesforce integration

7.4
74%
22 Ratings
8.8
88%
358 Ratings

Company/business profiles

7.4
74%
22 Ratings
8.3
83%
491 Ratings

Alerts and reminders

6.0
60%
14 Ratings
7.7
77%
312 Ratings

Data hygiene

5.6
56%
23 Ratings
7.5
75%
469 Ratings

Automatic data refresh

7.0
70%
14 Ratings
7.5
75%
398 Ratings

Tags

7.0
70%
13 Ratings
7.6
76%
331 Ratings

Filters and segmentation

7.0
70%
24 Ratings
8.1
81%
471 Ratings

Sales Intelligence Email Features

7.7

Data.com

77%
6.5

ZoomInfo

65%
Data.com ranks higher in 2/2 features

Sales email templates

7.3
73%
6 Ratings
7.0
70%
155 Ratings

Append emails to records

8.0
80%
10 Ratings
5.9
59%
25 Ratings

Attribute Ratings

  • Data.com is rated higher in 1 area: Support Rating
  • ZoomInfo is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

7.0

Data.com

70%
25 Ratings
8.3

ZoomInfo

83%
554 Ratings

Likelihood to Renew

Data.com

N/A
0 Ratings
8.0

ZoomInfo

80%
11 Ratings

Usability

9.0

Data.com

90%
2 Ratings
10.0

ZoomInfo

100%
2 Ratings

Support Rating

9.0

Data.com

90%
2 Ratings
8.0

ZoomInfo

80%
2 Ratings

Likelihood to Recommend

Data.com

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Anonymous | TrustRadius Reviewer

ZoomInfo

Zoominfo is excellent for providing contact info for individuals and searching through company departments for individual titles we may want to contact. We also use ZoomInfo's chrome extension to pull contact info from 3rd party sites such as LinkedIn Sales Navigator. For our purpose as a sales team, it is an excellent fit as we export hundreds of lead search weeks to contact. For those who only needed a few pieces of contact information every week, it may not be well suited.
Anonymous | TrustRadius Reviewer

Pros

Data.com

  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Zach Ettelman | TrustRadius Reviewer

ZoomInfo

  • Contact details are very reliable and almost always up to date. It saves me a lot of research I would have to do to get in touch with the right person.
  • I like that I can save my searches to quickly return to them when I am working on those leads.
  • Exporting leads is really simple and works great.
  • Really easy to use. You can get up and running with it in about an hour without needing any tutorials or guides.
Anonymous | TrustRadius Reviewer

Cons

Data.com

  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Paul Murphy | TrustRadius Reviewer

ZoomInfo

  • Showing Salesforce icon for companies on [websites] dashboard. We have a lot of accounts that are not big names, so knowing if the people on our website are clients or prospects in SF compared to new visitors would be nice[.]
  • Not rush new users to use features they're not ready for[.]
Alyssa Johnson | TrustRadius Reviewer

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 8.0
Based on 11 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 2 answers
No answer on this topic is available.

Support Rating

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

ZoomInfo

ZoomInfo 8.0
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Data.com

Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
Ojas Korde | TrustRadius Reviewer

ZoomInfo

When I last evaluated, Apollo was a better bang for the buck as it had similar level data, but I could run email campaigns directly in [the tool] and didn't have to take data out of ZoomInfo, put them into SFDC, and [then] sync them with my Outreach tool.
Scott Phillips | TrustRadius Reviewer

Return on Investment

Data.com

  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
Elizabeth Rodriguez | TrustRadius Reviewer

ZoomInfo

  • ZoomInfo has many problems that [are] hard to tell management that it is worth the purchase[.]
  • ZoomInfo has a limited number of people I can export. Instead of making it by # of lists, they use # of people which is annoying as I run out very quickly[.]
Derek Chao | TrustRadius Reviewer

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