What users are saying about
73 Ratings
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Top Rated
865 Ratings
73 Ratings
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Score 7.8 out of 100

ZoomInfo

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Top Rated
865 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

ZoomInfo

The software is great for searches of individuals or companies. It is great to narrow down a lead [or] find the key players within certain departments. Also to make sure an email address is valid. The email integration ZoomInfo's "Engage" has is an amazing tool to make sure an email was received and opened.I don't see myself using Engage's call tool much. To me it isn't a particularly useful tool and one appropriate for my own particular situation based on how I engage with my prospects.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Data.com
6.3
ZoomInfo
7.8
Advanced search
Data.com
5.7
ZoomInfo
8.1
Identification of new leads
Data.com
4.2
ZoomInfo
7.9
List quality
Data.com
7.0
ZoomInfo
7.7
List upload/download
Data.com
9.1
ZoomInfo
7.6
Ideal customer targeting
Data.com
2.7
ZoomInfo
7.8
Load time/data access
Data.com
9.2
ZoomInfo
8.0

Sales Intelligence Data Standards

Data.com
9.3
ZoomInfo
8.1
Contact information
Data.com
9.6
ZoomInfo
8.1
Company information
Data.com
9.1
ZoomInfo
8.3
Industry information
Data.com
9.1
ZoomInfo
8.0

Data Augmentation & Lead Qualification

Data.com
6.9
ZoomInfo
7.8
Lead qualification process
Data.com
5.2
ZoomInfo
8.0
Smart lists and recommendations
Data.com
5.0
ZoomInfo
7.4
Salesforce integration
Data.com
9.3
ZoomInfo
8.4
Company/business profiles
Data.com
9.3
ZoomInfo
8.3
Alerts and reminders
Data.com
5.0
ZoomInfo
7.8
Data hygiene
Data.com
9.1
ZoomInfo
7.4
Automatic data refresh
Data.com
5.1
ZoomInfo
7.6
Tags
Data.com
5.0
ZoomInfo
7.5
Filters and segmentation
Data.com
9.1
ZoomInfo
8.2

Sales Intelligence Email Features

Data.com
5.0
ZoomInfo
6.8
Sales email templates
Data.com
5.0
ZoomInfo
7.6
Append emails to records
Data.com
5.1
ZoomInfo
5.9

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

ZoomInfo

  • FormComplete is an incredible tool and has a better match rate compared to other tools I've used in the past.
  • The advanced search is also a powerhouse when it comes to finding companies using specific technologies and more.
  • Being able to upload a list and see that in you advanced search, whether it's a contact or company list is also a huge help.
Anonymous | TrustRadius Reviewer

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

ZoomInfo

  • Expanded search options for specific industries (intellectual property, brand protection specifically)
  • AE responsiveness with requests for updated pricing/increased functionality on time crunch. Potentially increased ability for AEs to offer on the spot discounts to avoid lag
  • No ability to set an account admin with zero credit allotment. We need an admin that doesn't require a paid seat as they do not perform many of the required functions, simply maintain the system setup and integrations.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
Overall, ZoomInfo scores a 9! It is simple to use, the ROI is positive for my organization. This is a tool I can have new users dive right into without a lot of time spent on tutorials, even for thise with little to no experience with this type of tool
Anonymous | TrustRadius Reviewer

Support Rating

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

ZoomInfo

We have a subscription to Sales Intel and definitely like having access to both tools. Sales Intel does a great job with mobile phone numbers and indicating if records are human verified or machine verified. Both tools compliment each other very well. We selected zoom because of the DiscoverOrg merger.
Grant Swanson | TrustRadius Reviewer

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

ZoomInfo

  • We've seen faster lead conversion or greater website visitors because it allows us to do more granular targeting
  • Our Sales employees are relieved to have a tool that allows them to do prospecting that does not involve a Google Search or Cold Call
  • It gives us insider information against our competitors to ensure we are the forerunner in our industry.
Anonymous | TrustRadius Reviewer

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Data.com
8.9
ZoomInfo
8.4

Likelihood to Renew

Data.com
ZoomInfo
10.0

Usability

Data.com
9.0
ZoomInfo
9.0

Support Rating

Data.com
9.0
ZoomInfo

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