data.ai vs. Marchex

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
data.ai
Score 7.5 out of 10
N/A
data.ai (formerly App Annie) is a mobile data and analytics platform designed to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched their mobile market data solution and in 2019 acquired Libring, an advertising monetization and spend offering, to expand their capabilities and comprise a complete mobile performance platform. The vendor boasts more than 1,100 enterprise clients and 1 million registered users across all geographies and…N/A
Marchex
Score 8.0 out of 10
N/A
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance. Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide.…N/A
Pricing
data.aiMarchex
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
data.aiMarchex
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
data.aiMarchex
Top Pros

No answers on this topic

Top Cons

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Best Alternatives
data.aiMarchex
Small Businesses
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Medium-sized Companies
Flurry Analytics
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Score 9.0 out of 10
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Score 8.5 out of 10
Enterprises
Flurry Analytics
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Score 9.0 out of 10
Revenue.io
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Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
data.aiMarchex
Likelihood to Recommend
8.4
(6 ratings)
8.0
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
1.0
(4 ratings)
Support Rating
7.6
(2 ratings)
-
(0 ratings)
User Testimonials
data.aiMarchex
Likelihood to Recommend
data.ai Inc.
I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
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Marchex
The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
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Pros
data.ai Inc.
  • Very easy to use and understand. The dashboard is quite complete.
  • The free version is quite complete.
  • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
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Marchex
  • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
  • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
  • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
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Cons
data.ai Inc.
  • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
  • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
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Marchex
  • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
  • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
  • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
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Likelihood to Renew
data.ai Inc.
Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
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Marchex
We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it
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Support Rating
data.ai Inc.
I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
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Marchex
No answers on this topic
Alternatives Considered
data.ai Inc.
We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
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Marchex
I love how easy it is to listen to calls, filter and export reports for clients. Super happy with the services that are provided for me!
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Return on Investment
data.ai Inc.
  • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
  • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
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Marchex
  • Quick and easy distribution of phone numbers with city specific area codes
  • Easy to set up after business hours and alternative forwarding numbers
  • It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
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