Databox vs Datorama | TrustRadius

Likelihood to Recommend

I believe Databox can be an asset for any company. We are a small company, but I can see the value for large companies too. Databox is a great fit for departments or organizations that need to put their data into a readable form without needing a ton of reports. Databox allows you to save time and put together a nice report without having to do too much extra work. Once it is set up, it basically runs on its own at the frequency you set. I personally receive a daily report and have it sent to the respective people on the day of our meeting so we can quickly review it.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream

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Verified User

Analyst in Marketing

Automotive Company, 51-200 employees

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Feature Rating Comparison

Databox

Datorama

Pixel Perfect reports

Customizable dashboards

Report Formatting Templates

Databox

Datorama

Drill-down analysis

Formatting capabilities

Integration with R or other statistical packages

Report sharing and collaboration

Databox

Datorama

Publish to Web

Publish to PDF

Report Versioning

Report Delivery Scheduling

Delivery to Remote Servers

Databox

Datorama

Pre-built visualization formats (heatmaps, scatter plots etc.)

Location Analytics / Geographic Visualization

Predictive Analytics

Pros

Create dashboards from a variety of data sources.
Set & track goals based on the data and metrics provided.
Send alerts and scorecard updates to Slack and email automatically.

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Michael Glover

Content Marketer

ConvertFlowComputer Software, 1-10 employees

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Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.

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Nicholas J. Salvatore

Manager, Programmatic Media

Publicis Health MediaMarketing and Advertising, 201-500 employees

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Cons

Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago

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Verified User

Strategist in Sales

Computer Software Company, 51-200 employees

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Pricing is expensive as compared to other data reporting tools
Not the best tool for complex reporting
Data has to be reviewed constantly to ensure accuracy

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Verified User

Professional in Marketing

Wholesale Company, 201-500 employees

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Usability

Databox 9.0

Based on 1 answer

Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.

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Verified User

Director in Marketing

Marketing and Advertising Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Support Rating

Databox 9.8

Based on 3 answers

I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization

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Daniel Berry

SEO Strategy Specialist

Cheaper Than DirtMarketing and Advertising, 11-50 employees

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Datorama is able to pull in from numerous channels, not just Google and website data like most analytics tools

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Verified User

Strategist in Social Media

Public Relations and Communications Company, 51-200 employees

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Return on Investment

Honestly, Databox has been a bit of a pain for us these last few months. There are some things it just can't provide us, and some of our clients don't like it. Sometimes it takes too much effort to create a Databoard than it's worth. And since we're a HubSpot partner agency, we're limited to making smart lists for a lot of what we're looking for.
On the other hand, high-level reporting is awesome. And they're always updating the tool with new templates/features to stay ahead of the game.

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Stephanie Tran

Sales System Architect

Revenue RiverMarketing and Advertising, 1-10 employees

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Has allowed our clients to check the data themselves instead of asking us to pull it
Less time pulling data = more time providing insights and recommendations
Set up takes a long time and the Datorama team is slow on implementation

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Verified User

Strategist in Social Media

Public Relations and Communications Company, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Databox

Datorama

Databox

Datorama

Databox

Datorama

Likelihood to Recommend

Databox

Datorama

Feature Rating Comparison

Pixel Perfect reports

Customizable dashboards

Report Formatting Templates

Drill-down analysis

Formatting capabilities

Integration with R or other statistical packages

Report sharing and collaboration

Publish to Web

Publish to PDF

Report Versioning

Report Delivery Scheduling

Delivery to Remote Servers

Pre-built visualization formats (heatmaps, scatter plots etc.)

Location Analytics / Geographic Visualization

Predictive Analytics

Pros

Databox

Datorama

Cons

Databox

Datorama

Usability

Databox

Datorama

Support Rating

Databox

Datorama

Alternatives Considered

Databox

Datorama

Return on Investment

Databox

Datorama

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison