DataFox (discontinued) vs. Adobe Marketo Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DataFox (discontinued)
Score 7.7 out of 10
Mid-Size Companies (51-1,000 employees)
DataFox was a tool used to dentify new prospects and deliver actionable sales triggers from thousands of data sources. Oracle acquired DataFox in October 2018, and the product was sunsetted in 2023. It is no longer available.N/A
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
DataFox (discontinued)Adobe Marketo Engage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DataFox (discontinued)Adobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSubscription pricing. Please contact DataFox for additional information.
More Pricing Information
Community Pulse
DataFox (discontinued)Adobe Marketo Engage
Considered Both Products
DataFox (discontinued)

No answer on this topic

Adobe Marketo Engage
Chose Adobe Marketo Engage
Marketo is still a good tool and comfort level and good foundation of growing with the product over the years has made it my go-to. I haven't done a proper evaluation of other tools on the market lately and a number of new options have surfaced that I am going to take a look …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
DataFox (discontinued)Adobe Marketo Engage
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DataFox (discontinued)
8.2
8 Ratings
10% above category average
Adobe Marketo Engage
-
Ratings
Salesforce integration8.28 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
WYSIWYG email editor00 Ratings7.5888 Ratings
Dynamic content00 Ratings7.6865 Ratings
Ability to test dynamic content00 Ratings7.8843 Ratings
Landing pages00 Ratings8.1905 Ratings
A/B testing00 Ratings7.9891 Ratings
Mobile optimization00 Ratings7.8863 Ratings
Email deliverability reporting00 Ratings8.1947 Ratings
List management00 Ratings8.8944 Ratings
Triggered drip sequences00 Ratings9.0854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation00 Ratings8.8922 Ratings
Lead scoring and grading00 Ratings8.8897 Ratings
Data quality management00 Ratings8.7895 Ratings
Automated sales alerts and tasks00 Ratings8.7850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring00 Ratings7.5708 Ratings
Event/webinar marketing00 Ratings8.3836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.5536 Ratings
Social profile integration00 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Dashboards00 Ratings7.3891 Ratings
Standard reports00 Ratings7.8929 Ratings
Custom reports00 Ratings7.4884 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
DataFox (discontinued)
-
Ratings
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
API00 Ratings8.5807 Ratings
Role-based workflow & approvals00 Ratings8.5685 Ratings
Customizability00 Ratings7.9831 Ratings
Integration with Salesforce.com00 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.6271 Ratings
Integration with SugarCRM00 Ratings8.2173 Ratings
Best Alternatives
DataFox (discontinued)Adobe Marketo Engage
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DataFox (discontinued)Adobe Marketo Engage
Likelihood to Recommend
7.7
(9 ratings)
8.5
(1129 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(146 ratings)
Usability
-
(0 ratings)
8.0
(98 ratings)
Availability
-
(0 ratings)
9.0
(25 ratings)
Performance
-
(0 ratings)
9.0
(30 ratings)
Support Rating
-
(0 ratings)
8.8
(89 ratings)
In-Person Training
-
(0 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
6.7
(29 ratings)
Implementation Rating
-
(0 ratings)
10.0
(37 ratings)
Configurability
-
(0 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
-
(0 ratings)
1.8
(9 ratings)
Product Scalability
-
(0 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(7 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(6 ratings)
User Testimonials
DataFox (discontinued)Adobe Marketo Engage
Likelihood to Recommend
Discontinued Products
It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.
Read full review
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Pros
Discontinued Products
  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
Read full review
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Cons
Discontinued Products
  • It has too little information on emerging markets like Latam.
  • Only big companies, you can't find info on small ones.
  • Making it easier to educate the AI.
Read full review
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
Read full review
Likelihood to Renew
Discontinued Products
No answers on this topic
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Usability
Discontinued Products
No answers on this topic
Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Read full review
Reliability and Availability
Discontinued Products
No answers on this topic
Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Read full review
Performance
Discontinued Products
No answers on this topic
Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
Support Rating
Discontinued Products
No answers on this topic
Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Read full review
In-Person Training
Discontinued Products
No answers on this topic
Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Read full review
Online Training
Discontinued Products
No answers on this topic
Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Read full review
Implementation Rating
Discontinued Products
No answers on this topic
Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Read full review
Alternatives Considered
Discontinued Products
We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.
Read full review
Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
Read full review
Contract Terms and Pricing Model
Discontinued Products
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
Read full review
Scalability
Discontinued Products
No answers on this topic
Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Read full review
Return on Investment
Discontinued Products
  • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
Read full review
Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
Read full review
ScreenShots

DataFox (discontinued) Screenshots

Screenshot of DataFox allows you to filter our leading database based on granular key words, such as CyberSecurity or HealthTech, region, etc.  We do not use NAICS or SIC code filters and go incredibly deep on SMB and middle market tech companies.Screenshot of Sales triggers alert reps to new opportunities in their territory and help open doors with prospective buyers.Screenshot of Salesforce integration.

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise