What users are saying about
17 Ratings
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Score 7.3 out of 100
7 Ratings
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Score 9 out of 100

Attribute Ratings

  • Exelate, on Nielsen Marketing Cloud is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Oracle DaaS

60%
2 Ratings
9.0

Exelate, on Nielsen Marketing Cloud

90%
1 Rating

Likelihood to Renew

Oracle DaaS

N/A
0 Ratings
9.0

Exelate, on Nielsen Marketing Cloud

90%
1 Rating

Likelihood to Recommend

Oracle DaaS

As a small company, there is a bit critical to choose Daas as the plans are high and support is available but not at that much priority. A company that wants to invest in the future can go with that. As every software has it's own pros and cons using the Oracle Daas we can build the best future sales planning and DB integration with our consumers to support worldwide level code.
Anonymous | TrustRadius Reviewer

Exelate, on Nielsen Marketing Cloud

I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience
Sharisse T. Yarde | TrustRadius Reviewer

Pros

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Exelate, on Nielsen Marketing Cloud

  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
Sharisse T. Yarde | TrustRadius Reviewer

Cons

Oracle DaaS

  • Prices and plans are higher not for mid level companies.
  • Not supported to all programming languages.
  • Need to go with more detail in user interface.
  • Provide more support to customers.
Anonymous | TrustRadius Reviewer

Exelate, on Nielsen Marketing Cloud

  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
Sharisse T. Yarde | TrustRadius Reviewer

Pricing Details

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Exelate, on Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

Oracle DaaS

No score
No answers yet
No answers on this topic

Exelate, on Nielsen Marketing Cloud

Exelate, on Nielsen Marketing Cloud 9.0
Based on 1 answer
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
Sharisse T. Yarde | TrustRadius Reviewer

Alternatives Considered

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Exelate, on Nielsen Marketing Cloud

I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai.
Sharisse T. Yarde | TrustRadius Reviewer

Return on Investment

Oracle DaaS

  • Costs are increase but production is also increase.
  • Need more UI features.
  • Better DB integration provide more support to the code.
Anonymous | TrustRadius Reviewer

Exelate, on Nielsen Marketing Cloud

  • exelate segments generally perform better than regular ROS placements - CTR's are usually higher which confirms more user interaction.
Sharisse T. Yarde | TrustRadius Reviewer

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