14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Oracle DaaS

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Corey Buller | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

  • It is best suited for benchmarking studies.
  • For market segmentation in order to deep dive and research on different customer base
  • Used to identify the customer experience in order to map the different areas of improvement.
  • We can study the pain points and concerns on each market segmentation in order to add value to the ongoing business
Priya Banerjee | TrustRadius Reviewer

Pros

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Cons

Oracle DaaS

  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Corey Buller | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Alternatives Considered

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

  • Being market leader and rich data visualization power.
  • Use it as an industry standard. Better market research capabilities to derive more meaningful reporting.
  • Customer service is easy to reach out to. Queries are answered and support is always provided.
  • Provide better storyline and helps in narrating inputs to senior leadership teams.
Priya Banerjee | TrustRadius Reviewer

Return on Investment

Oracle DaaS

  • Neutral impact measured due to lack of online to offline measurement
Corey Buller | TrustRadius Reviewer

Kantar Key Opinion Leader (KOL) Identification and Mapping

No answers on this topic

Pricing Details

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kantar Key Opinion Leader (KOL) Identification and Mapping

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison