14 Ratings
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130 Ratings
14 Ratings
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Score 7.3 out of 100

Meltwater Media Intelligence Platform

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130 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Oracle DaaS

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Corey Buller | TrustRadius Reviewer

Meltwater Media Intelligence Platform

Meltwater is great for monitoring digital publications. My favorite part of Meltwater was the Daily Digest emails (again, have your customer success team set these up). Twice a day, I'd get an email that had a wrap-up of our media mentions and top stories from the day. This made it extremely easy to keep up to date on the main topics without having to constantly go into the platform. Additionally, you can set up alerts in case there's a sudden influx of articles or mentions of particular keywords. For instance, one thing we wanted to receive instant alerts on was if there was a bridge or building failure/collapse. Once the customer success team got the initial framework built out, it was easy to go in and make minor updates. Of course, they are always happy to help make the changes if you'd prefer. One thing Meltwater seemed to lack was the ability to monitor for print-based stories. It was able to pull them in if the article also lived online. But if it was only in print, Meltwater wasn't able to report on it. Therefore, we had to do print-based media monitoring manually. There were also quite a few publications pulled in that lived behind paywalls and we weren't able to actually see or read the articles. I know some of Meltwater's competitors offer better options for accessing articles behind paywalls. They have agreements with the publications that allow you to see the article since you're a paying subscriber to the media monitoring platform. Additionally, I liked how Meltwater was able to pull in Twitter mentions and comments. However, I'd advise against using it as your social media monitoring platform, as it doesn't do a great job at pulling in posts from the other social channels. They tried to implement a social listening portion of the platform, but we didn't have much luck when we did the trial of it. Instead, we just stuck with Sprout Social for all of our social listening and monitoring needs. Although, occasionally Meltwater would pull in tweets that Sprout Social seemed to miss, so it was nice to have all of our bases covered from different angles to make sure we weren't missing anything.
Jenna Carpentier | TrustRadius Reviewer

Pros

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • Up to date contact information. It is actually relevant and active info, not always the case with others.
  • The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
  • Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.
Jake Neeley | TrustRadius Reviewer

Cons

Oracle DaaS

  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Corey Buller | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • The dashboards are not user-friendly, customizable (color, font size, etc), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
Alex Boonstra | TrustRadius Reviewer

Likelihood to Renew

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 9 answers
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Anonymous | TrustRadius Reviewer

Usability

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 2.3
Based on 3 answers
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Chris Vanasdalan | TrustRadius Reviewer

Support Rating

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.9
Based on 23 answers
We've had two different Meltwater reps, and they've each done a fantastic job of conducting training sessions and keeping us abreast of updates to the platform. My schedule is hectic, so I've had to postpone some training sessions, and they've been accommodating of me. There are times, though, when it takes a few days for our rep to get back to me, but once we link up, I get everything I need.
David Miller | TrustRadius Reviewer

In-Person Training

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.
Carolyn Smith | TrustRadius Reviewer

Online Training

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.
Carolyn Smith | TrustRadius Reviewer

Implementation Rating

Oracle DaaS

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 4 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Chris Vanasdalan | TrustRadius Reviewer

Alternatives Considered

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Meltwater Media Intelligence Platform

We've used Cision [PRWeb] for their media database for a long time, and then we've used TrendKite for media tracking [and] reporting, as well. While we're new to [Meltwater Media Intelligence Platform], [concerning] media tracking [and] reporting, it seems to be as good or better than what we've use previously. And if we do encounter any issues, I will say that the [Meltwater Media Intelligence Platform] customer service team has been very responsive and easy to work with. I would say that the media database that we've used so far has been as good as previous products. It is cumbersome, but it does appear to be a good database and I hope that it will become easier to work with as we have the product for a longer period of time.
Anonymous | TrustRadius Reviewer

Return on Investment

Oracle DaaS

  • Neutral impact measured due to lack of online to offline measurement
Corey Buller | TrustRadius Reviewer

Meltwater Media Intelligence Platform

  • It has had an overall positive ROI in terms of managing the media relations component of the communications department. It makes cultivating relationships with valuable media contacts very seamless.
  • Also has had a positive ROI in allowing us to show clients and customers all the hype HMSHost is receiving in the media and show that we are growing.
Anonymous | TrustRadius Reviewer

Pricing Details

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Meltwater Media Intelligence Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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