Datameer vs. Improvado

Datameer is a great tool if someone is capable of keeping the most recent version of the tool up to date along with the most recent version of the distribution of Hadoop. The tool is easy to support but it must have someone who can run the back end processes

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.

• It leverages scalability, flexibility and cost-effectiveness of hadoop to deliver an end-user focused analytic platform for big data without involvement of IT.
• It overcomes Hadoop`s complexity by providing GUI interface with pre-built functions across integration, analytics and data visualization .
• Excel feature is awesome for business users which is already provided by Datameer.
• Using datameer now user can do smart analytic using Decision Trees, Column dependency and recommendation.
• Recently HTML5 inclusion is making application to available on a wider range of devices, including the iPad and other mobile devices which does not support Flash.
• It can be used in premise or in a cloud computing environment.
• Wizard-based data integration designed for IT and business users to schedule and do transformation of large sets of structured, semi-structured and unstructured data without any knowledge of Hadoop ecosystem.

• ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
• Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
• Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
• Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
• Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.

• Concentration issues are possible while using a lot of tabs at once.
• In most cases, the length of a tutorial video is excessive.
• A more condensed design is certainly a viable option.

Incentivized

• Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
• The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.

Employees with intermediate SQL and Hive knowledge can generate reports faster than using Datameer . It does have visualization tool but I don't think it is anything that cannot be accomplished by importing the data in Excel

Easy to use for most things, starts to require some planning as your projects get more complex.

Pricing, support, and ease of use. We plan to scale up our data over the net few years and Datameer gives us all the things we need in one tool. Handles large transformations quickly and works with all the cloud data warehouses.

Datameer's per-user pricing sealed the deal for us as we plan to transfer much more data over the next few years. We looked at Fivetran but the usage pricing discourages growth. We also looked at Informatica but it was too expensive and didn't work as well with other BI tools like Datameer does.

We chose Improvado for the following reasons:

• Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
• We connected our CRM to our analytics tool and as ad account;
• Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
• Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
• Google Ads auto-connect new ad accounts.

Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:

• With Funnel we’d have to set up an extraction process for each campaign and account manually;
• The more accounts you need to connect or integrations to use, the more you’ll pay;
• Limited data storage options;
• Complicated account export. We had to filter accounts to export through the custom filter rules.

• We have not been able to reach our business objectives just yet.
• Hadoop its a hard sell in most companies still.
• Legacy skills are still highly on demand and as long as an easier path leverage SQL for example is available, it would be hard to gain more adoption.

Incentivized

• Increased ROI
• Improved cost of acquisition analysis
• Improved CPA, CPI, CPL report drawing process