Dataminr Pulse vs Hootsuite Impact

• Collating various sources into one interface makes keeping track of breaking news remarkably easy.
• The live update feature means updates from breaking stories are fed directly to the consumer. This means users do not have to go out their way to find out every last detail of a story, and can instead use their time writing the story.

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• It is easy to quickly set up and get results from specific search terms.
• It tracks these terms across many different platforms, all in one place.
• It allows us to quickly analyze the data from these mentions.

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• Setting up Dataminr can be relatively obtuse. Although basic functions are easy to use, the more in-depth aspects require research and training to use correctly.
• Topics are very broad, which can be a negative at times. It would be useful to have 'football' as a topic rather than 'sport', for instance.

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• The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
• We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
• There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.

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• Since starting to use Dataminr, our traffic has vastly increased. Though not entirely to thank for the growth, Dataminr has played a role in talkSPORT.com's ComScore increasing by 150 percent over the past 18 months.
• Increased traffic is partly due to producing more content, and Dataminr has directly led to discovering a number of stories we previously would have missed.

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• Positive - being able to centralize our social media management has helped save time and resources
• Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
• Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.

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