Likelihood to Recommend The product is especially useful when you have real-time and/or time series data to analyze. If you have more mundane, simpler requirements, other products might do the job you need for less money (there are even some decent open source visualization tools you can find.) I know the product is very widely used in capital markets applications to monitor and analyze risk and price and volume changes; if you're working in that area, I don't think there's a better tool to use.
Read full review Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
Read full review Pros Creating a basic model to extract data from a report is very easy. Advanced features like Calculated Fields and External Lookups allow you to augment the raw data. You can create a "project" to automate the data extraction. Combined with Datapump (a separate DW app), you can fully automate the process once the raw report is generated. Read full review Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly Colored visualizations of stats make it easy to notice when campaigns are taking off Read full review Cons Recently, we had some major sticker-shock when we wanted to upgrade Data Pump. It is an exceptional product, but when the price jumped from $6,000 to over $60,000, it was impossible to get the funds approved internally for the upgrade. We also paid for yearly maintenance contracts which included Professional Services, but rarely found those services beneficial. However, we did receive all software upgrades for Datapump as part of the contract which we found to be very beneficial. However, with the new pricing, that is not longer the case. Read full review I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases. Being able to choose to report on converted clicks or conversions in AdWords would be helpful. Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too. Kim Towne Digital Analytics Manager | Risk Management Coordinator
Read full review Likelihood to Renew Even though we do not utilize it on a daily basis, I do hope my current company renews it's license. If not, I intend to purchase myself.
Read full review It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
Read full review Usability I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
Read full review Support Rating Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
Read full review Implementation Rating Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
Read full review Alternatives Considered Datawatch is very good value of money compared to QlikView; QlikView is really more of a BI tool and has a lot of functions that I didn't need. Datawatch is very strong in the real-time area where Tableau, Panorama, and Qlik don't do very well. If you need to set up a visual monitoring dashboard, Datawatch is the best product I've seen for that. if you want to do a lot of in depth statistical analysis of large databases, Tableau is probably a good option.
Read full review The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
Read full review Return on Investment Data Pump reduces complexity of report solutions by offering a standardized approach for organizing and scheduling 97% service level for past 5 years for all of our jobs going through Data Pump Read full review Cyfe allows us to provide real time data to our clients Cyfe allows us to provide detailed analytics to our clients showing actual results Cyfe reduced our need to provide monthly "reports" to our marketing clients Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations Read full review ScreenShots Altair Monarch Screenshots