What users are saying about
1 Ratings
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Score 8 out of 100
13 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Dataxu ClearSight

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Dataxu ClearSight
The Trade Desk
7.2
Collection of first-party data
Dataxu ClearSight
The Trade Desk
7.2
Collection of third-party data
Dataxu ClearSight
The Trade Desk
6.8
Access to Third-party Data Providers
Dataxu ClearSight
The Trade Desk
7.4

Data Classification

Dataxu ClearSight
The Trade Desk
6.8
Audience taxonomy
Dataxu ClearSight
The Trade Desk
6.6
Tag Management
Dataxu ClearSight
The Trade Desk
6.3
Data Analysis Dashboard
Dataxu ClearSight
The Trade Desk
7.4

Ad Network Integration

Dataxu ClearSight
The Trade Desk
6.9
Data Transfer
Dataxu ClearSight
The Trade Desk
6.2
DSP integration
Dataxu ClearSight
The Trade Desk
7.6

DMP Analytics

Dataxu ClearSight
The Trade Desk
7.1
Campaign Analytics
Dataxu ClearSight
The Trade Desk
7.3
Audience Analytics
Dataxu ClearSight
The Trade Desk
6.8

Pros

Dataxu ClearSight

  • Integration across devices
  • Implementation
  • Reporting
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
Anonymous | TrustRadius Reviewer

Cons

Dataxu ClearSight

  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.
John Kobel | TrustRadius Reviewer

Usability

Dataxu ClearSight

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.
Anonymous | TrustRadius Reviewer

Support Rating

Dataxu ClearSight

Dataxu ClearSight 10.0
Based on 1 answer
At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Dataxu ClearSight

Dataxu ClearSight has great features to make your campaigns specific and hit desired objectives. For my experience, it has been great for allowing us to streamline our process for getting PPC up, running, and monitoring.
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.
Anonymous | TrustRadius Reviewer

Return on Investment

Dataxu ClearSight

  • Provided us with accurate and timely data to provide to clients.
  • Enabled us to streamline our process for running PPC ads for over 80 clients.
  • Allowed us to show our ads to households across multiple devices and relevant exchanges.
Sydney Lovegrove | TrustRadius Reviewer

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band | TrustRadius Reviewer

Pricing Details

Dataxu ClearSight

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Dataxu ClearSight
8.0
The Trade Desk
8.8

Usability

Dataxu ClearSight
The Trade Desk
10.0

Support Rating

Dataxu ClearSight
10.0
The Trade Desk
10.0

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