What users are saying about
1 Ratings
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Score 7 out of 100
208 Ratings
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Score 7.4 out of 100

Likelihood to Recommend

TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
Anonymous | TrustRadius Reviewer

Power BI For Office 365

If you're already using Office 365, Power BI for O365 is an easy choice. Start playing around with the free version and then easily add individual Pro licenses with little risk. However, if you anticipate using this with many users, it can get expensive quickly.
Jeremiah Miller | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

TouchPoint
Power BI For Office 365
8.9
Pixel Perfect reports
TouchPoint
Power BI For Office 365
8.5
Customizable dashboards
TouchPoint
Power BI For Office 365
9.3
Report Formatting Templates
TouchPoint
Power BI For Office 365
9.0

Ad-hoc Reporting

TouchPoint
Power BI For Office 365
9.0
Drill-down analysis
TouchPoint
Power BI For Office 365
8.3
Formatting capabilities
TouchPoint
Power BI For Office 365
8.3
Integration with R or other statistical packages
TouchPoint
Power BI For Office 365
10.0
Report sharing and collaboration
TouchPoint
Power BI For Office 365
9.4

Report Output and Scheduling

TouchPoint
Power BI For Office 365
8.8
Publish to Web
TouchPoint
Power BI For Office 365
9.0
Publish to PDF
TouchPoint
Power BI For Office 365
9.0
Report Versioning
TouchPoint
Power BI For Office 365
9.0
Report Delivery Scheduling
TouchPoint
Power BI For Office 365
9.0
Delivery to Remote Servers
TouchPoint
Power BI For Office 365
8.2

Data Discovery and Visualization

TouchPoint
Power BI For Office 365
9.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
TouchPoint
Power BI For Office 365
9.4
Location Analytics / Geographic Visualization
TouchPoint
Power BI For Office 365
9.0
Predictive Analytics
TouchPoint
Power BI For Office 365
8.6

Access Control and Security

TouchPoint
Power BI For Office 365
9.5
Multi-User Support (named login)
TouchPoint
Power BI For Office 365
9.8
Role-Based Security Model
TouchPoint
Power BI For Office 365
9.8
Multiple Access Permission Levels (Create, Read, Delete)
TouchPoint
Power BI For Office 365
8.5
Single Sign-On (SSO)
TouchPoint
Power BI For Office 365
9.8

Mobile Capabilities

TouchPoint
Power BI For Office 365
8.0
Responsive Design for Web Access
TouchPoint
Power BI For Office 365
8.5
Dedicated iOS Application
TouchPoint
Power BI For Office 365
8.0
Dedicated Android Application
TouchPoint
Power BI For Office 365
8.0
Dashboard / Report / Visualization Interactivity on Mobile
TouchPoint
Power BI For Office 365
7.4

Application Program Interfaces (APIs) / Embedding

TouchPoint
Power BI For Office 365
8.3
REST API
TouchPoint
Power BI For Office 365
6.0
Javascript API
TouchPoint
Power BI For Office 365
9.0
Themeable User Interface (UI)
TouchPoint
Power BI For Office 365
9.0
Customizable Platform (Open Source)
TouchPoint
Power BI For Office 365
9.0

Pros

TouchPoint

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

Power BI For Office 365

  • Easy to make visual dashboards from SQL queries. Previously we had to use a third party application that had to run on a web server that was so complex to setup and run. PowerBI removes all that.
  • Ability to control who/which group has access to each dashboard or report. Ties in well with the rest of the Office 365 ecosystem.
  • Has many connectors to allow pulling data from various systems, both onsite (via gateway) or external (via APIs), and join the data to create a report/dashboard.
  • Ability to show data but also export the data, if permitted.
  • Easy to show PowerBI dashboards on SharePoint or on other websites via embedded code.
Anonymous | TrustRadius Reviewer

Cons

TouchPoint

  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
Anonymous | TrustRadius Reviewer

Power BI For Office 365

  • Licensing: Currently, Microsoft has a fixed pricing model for Office 365 users, regardless of role/function of the user. Most organizations have a small number of "power users" that create usable content and many more "consumers" that simply view/run reports created by power users. Microsoft does not differentiate between these users, and thus the pricing limits organizations from large deployments of the software.
  • Version incompatibility: Excel 2010 and 2013 workbooks are compatible with each other. However, workbooks created in 2010 that include PowerPivot databases must be upgraded to 2013 format to run in 2013. Subsequently, you cannot open these upgraded PowerPivot workbooks in 2010. This requires ALL users to be on the same version.
  • Visualization: Excel charting with PowerPivot workbooks is adequate for many users. Power View also contains a number of GREAT visualizations, including animated bubble charts and a very flexible dashboard/report design canvas. However, compared to some of the other self-service BI solutions, it is still limited in its visualization capabilities.
Ken Raetz | TrustRadius Reviewer

Likelihood to Renew

TouchPoint

TouchPoint 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

Power BI For Office 365

Power BI For Office 365 9.2
Based on 4 answers
I will continue to recommend this suite to folks looking for a reporting and analytics solution, as I find in MOST cases, it's great at meeting almost every requirement I've been given by a multitude of clients across a range of industries. I've built Capacity Planning solutions that allowed end user input which was then submitted to SharePoint, Executive Dashboards, custom applications, simple analytical tools for teams to easily slice and dice data, and super simple reports as well as some very complicated ones. If you haven't seen the demos online, do a search, and see for yourself - this is a great BI suite! (I do not work for Microsoft, although I do consult out there from time to time. I do occasionally make a recommendation for a different BI reporting tool, but in general, find Excel can accomplish quite a bit for less money and in less time.)
Anonymous | TrustRadius Reviewer

Alternatives Considered

TouchPoint

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

Power BI For Office 365

Oracle was nice, super expensive to implement if it's not in use already. JobDiva is choppy and heavy on the system while does not give great reports. Salesforce is good; remote access is good however their support is terrible
Daniel J. Lewis | TrustRadius Reviewer

Return on Investment

TouchPoint

  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
Anonymous | TrustRadius Reviewer

Power BI For Office 365

  • As a Microsoft Partner implementing Business Intelligence solutions, Power BI has removed the barrier for our clients to begin the "BI journey". So often, projects get hung up in that early phase of procuring and installing/configuring expensive hardware and software. Just simply getting started and designing a beginning solution has allowed our clients to see results in 1-2 weeks using their data that might have taken months to achieve otherwise.
  • One significant ROI example is process improvement. In many cases, individuals or teams are spending days each month gathering data from multiple sources for reporting to their constituents. We are reducing these times to minutes by automating many of the data collection and integration processes that were previously manual.
Ken Raetz | TrustRadius Reviewer

Pricing Details

TouchPoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Power BI For Office 365

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TouchPoint
7.0
Power BI For Office 365
8.8

Likelihood to Renew

TouchPoint
7.0
Power BI For Office 365
9.2

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