1 Ratings
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Score 7 out of 100
22 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Well suited: The software is particularly well suited if you can draw a map of what would be your clients and their consumption patterns beforehand. If you have a business model which might change drastically with the introduction of a new product or service you may find the transition quite expensive to build in the software.
Omar MAES | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.1
Collection of first-party data
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
9.0
Collection of third-party data
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
6.6
Access to Third-party Data Providers
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
5.6

Data Classification

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.9
Audience taxonomy
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
8.2
Tag Management
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.4
Data Analysis Dashboard
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
8.2

Ad Network Integration

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.3
Data Transfer
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.8
DSP integration
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
6.8

DMP Analytics

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.2
Campaign Analytics
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
6.8
Audience Analytics
TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.6

Pros

TouchPoint

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Captures all customer data efficiently
  • Helps with better understanding and what the customer exactly wants
  • Adapts to changes very quickly, helps us proving the best our customers need
  • The look infield is great, it helps to capture data with great precision and the best part is that it is very efficient in segmenting customers
Anonymous | TrustRadius Reviewer

Cons

TouchPoint

  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • Takes several days to create advanced segments (3rd party data), populate them and actually synchronise them with other platforms (in my case, DSP). Makes it very difficult to act with swiftness when market trends demand it.
  • Krux media pixels aren't accepted in GDPR-heavy regions, making them absolutely redundant. Clearly, Salesforce hasn't done a proper outreach in all regions to make publishers white-list their tech.
  • Rather poor match rate with DV360.
Sebastian Bergendorf | TrustRadius Reviewer

Likelihood to Renew

TouchPoint

TouchPoint 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

No score
No answers yet
No answers on this topic

Usability

TouchPoint

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 8.8
Based on 4 answers
You are pretty much organizing your company's CRM all the time, your engineers deserve the best too, keep using the new tools Salesforce has to offer, to keep your engineers in fit and move along with the world. As an engineer I know when something is old enough to keep working with.
Jonathan Sandoval | TrustRadius Reviewer

Support Rating

TouchPoint

No score
No answers yet
No answers on this topic

Salesforce Audience Studio (formerly Salesforce DMP)

Salesforce Audience Studio (formerly Salesforce DMP) 7.3
Based on 4 answers
Whenever I have questions, the Salesforce support team is always there to answer. Whether it be a small technical issue, so far, they have been able to answer all my questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

TouchPoint

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

Much more expensive and difficult to change from the initial setup. Needs to be used as a powerful tool and gather as much data as possible from the start as the cost-saving here should not be your driver to get that software in the first place. Others are cheaper and easier to change while in it.
Omar MAES | TrustRadius Reviewer

Return on Investment

TouchPoint

  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
Anonymous | TrustRadius Reviewer

Salesforce Audience Studio (formerly Salesforce DMP)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

TouchPoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Audience Studio (formerly Salesforce DMP)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TouchPoint
7.0
Salesforce Audience Studio (formerly Salesforce DMP)
6.2

Likelihood to Renew

TouchPoint
7.0
Salesforce Audience Studio (formerly Salesforce DMP)

Usability

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
8.8

Support Rating

TouchPoint
Salesforce Audience Studio (formerly Salesforce DMP)
7.3

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