What users are saying about
1 Ratings
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Score 7 out of 100
18 Ratings
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Score 6 out of 100

Likelihood to Recommend

TouchPoint

For Mobile campaigns, DataXu is great. Display campaigns and their set-up still need a few kinks worked out. It's not the most user-friendly platform out there.
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

For e-commerces that are heavy on CRM and loyalty strategies Salesforce DMP can prove to be useful.If the programmatic setup is somewhat advanced I wouldn't use Salesforce DMP, since its main strengths lies within building 1st party audience segments.
Sebastian Bergendorf | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TouchPoint
Salesforce DMP (formerly Krux)
4.0
Collection of first-party data
TouchPoint
Salesforce DMP (formerly Krux)
8.0
Collection of third-party data
TouchPoint
Salesforce DMP (formerly Krux)
2.0
Access to Third-party Data Providers
TouchPoint
Salesforce DMP (formerly Krux)
2.0

Data Classification

TouchPoint
Salesforce DMP (formerly Krux)
5.3
Audience taxonomy
TouchPoint
Salesforce DMP (formerly Krux)
6.0
Tag Management
TouchPoint
Salesforce DMP (formerly Krux)
1.0
Data Analysis Dashboard
TouchPoint
Salesforce DMP (formerly Krux)
9.0

Ad Network Integration

TouchPoint
Salesforce DMP (formerly Krux)
5.0
Data Transfer
TouchPoint
Salesforce DMP (formerly Krux)
6.0
DSP integration
TouchPoint
Salesforce DMP (formerly Krux)
4.0

DMP Analytics

TouchPoint
Salesforce DMP (formerly Krux)
6.5
Campaign Analytics
TouchPoint
Salesforce DMP (formerly Krux)
5.0
Audience Analytics
TouchPoint
Salesforce DMP (formerly Krux)
8.0

Pros

TouchPoint

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

  • Agnotistic solution that can be plugged with any solution of the market. They are willing to be plugged with the solutions we need.
  • Acts like a tag manager through their Supertag feature. We can put all the tags and pixels of different retargeting services that can't be plugged server-to-server (ex. Adwords, Facebook, etc.) and have them fire their tag only to users present in specific Krux segments.
  • Service support: available by emailing through a ticketing system. They respond quickly to our questions and problems.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Cons

TouchPoint

  • Although the dashboard is very informative, it is a bit hard to read. I believe the information could be better organized. I think it would be great if you could single out a campaign on the dashboard so that just the campaign in question was viewable, separate from all of the other campaigns.
  • Many of our campaigns are built to run on a monthly basis and are therefore billed this way. In the DataXu platform, this can make setting up campaigns a bit difficult. It would be nice to have a feature that makes it easier to adjust budgets and flights on a monthly basis rather than creating new flights every month. Also, an easier to way to set up the budgets every month would be helpful as well.
  • Although the Reports tab is very helpful, I believe the Audience and Intelligence tabs could be made more user-friendly. They are a bit hard to navigate and the graphs created in the Intelligence tab that show demographics and audience behavior are difficult to read and understand.
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

  • Speed of derived population
  • UI Improvements.
John Oghia | TrustRadius Reviewer

Likelihood to Renew

TouchPoint

TouchPoint 7.0
Based on 1 answer
It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

No score
No answers yet
No answers on this topic

Support Rating

TouchPoint

No answers on this topic

Salesforce DMP (formerly Krux)

We had contact with our client's technical staff instead of dealing with Salesforce support.
Sebastian Bergendorf | TrustRadius Reviewer

Alternatives Considered

TouchPoint

We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

Improvements in 1st Party integration.
John Oghia | TrustRadius Reviewer

Return on Investment

TouchPoint

  • Customer Support takes quite a long time to respond to emails. Frequently, time is of the essence and we need quick answers.
  • Getting creatives re-worked and approved by the platform is tedious. There are times we choose another platform while waiting to hear back from DataXu because we need to start serving creatives right away. We are given JPG and SWF ads by our clients and it takes quite a while to get them reformatted by DataXu Support.
  • Many of our clients have smaller-than-average budgets and DataXu works better for markets with larger budgets. I wish this wasn't the case.
Anonymous | TrustRadius Reviewer

Salesforce DMP (formerly Krux)

  • I don't have specific figures to share, but with Krux we where able to do external acquisition. Since we have a limited budget, before having Krux we couldn't launch any campaigns as they where too expensive and the CPA was too high. The retargeting businesses were not optimizing the campaigns enough.
  • We are able to identify our clients that are the most at risk and call them to assist them in the use of our product. This will help to reduce our churn rate.
Jade St-Laurent, Gestion de projet data | TrustRadius Reviewer

Pricing Details

TouchPoint

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce DMP (formerly Krux)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TouchPoint
7.0
Salesforce DMP (formerly Krux)
3.0

Likelihood to Renew

TouchPoint
7.0
Salesforce DMP (formerly Krux)

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