What users are saying about
15 Ratings
37 Ratings
15 Ratings
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Score 7.2 out of 100
37 Ratings
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Score 7.6 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

D&B Hoovers

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
Justin Roodman | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datorama
D&B Hoovers
7.9
Advanced search
Datorama
D&B Hoovers
7.9
Identification of new leads
Datorama
D&B Hoovers
8.5
List quality
Datorama
D&B Hoovers
7.5
List upload/download
Datorama
D&B Hoovers
8.0
Ideal customer targeting
Datorama
D&B Hoovers
8.0
Load time/data access
Datorama
D&B Hoovers
7.4

Sales Intelligence Data Standards

Datorama
D&B Hoovers
8.0
Contact information
Datorama
D&B Hoovers
7.7
Company information
Datorama
D&B Hoovers
8.1
Industry information
Datorama
D&B Hoovers
8.3

Data Augmentation & Lead Qualification

Datorama
D&B Hoovers
8.2
Lead qualification process
Datorama
D&B Hoovers
7.8
Smart lists and recommendations
Datorama
D&B Hoovers
7.8
Salesforce integration
Datorama
D&B Hoovers
8.4
Company/business profiles
Datorama
D&B Hoovers
8.6
Alerts and reminders
Datorama
D&B Hoovers
9.3
Data hygiene
Datorama
D&B Hoovers
7.9
Automatic data refresh
Datorama
D&B Hoovers
8.2
Tags
Datorama
D&B Hoovers
8.4
Filters and segmentation
Datorama
D&B Hoovers
7.6

Sales Intelligence Email Features

Datorama
D&B Hoovers
9.8
Sales email templates
Datorama
D&B Hoovers
9.8
Append emails to records
Datorama
D&B Hoovers
9.8

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

D&B Hoovers

  • Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
  • It was great for finding a more complete picture of the companies history.
  • It was helpful for piecing together contact information for people you may not have known worked there.
Micah Tinklepaugh | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

D&B Hoovers

  • There are virtually no areas where this software can improve. This is elite b2b software that businesses who care about their prospecting/sales campaigns use.
  • Other than the software, the price itself can improve so start up businesses are more inclined to make the purchase.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

D&B Hoovers

D&B Hoovers 10.0
Based on 2 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

D&B Hoovers

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

D&B Hoovers

  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Justin Roodman | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

D&B Hoovers

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
7.0
D&B Hoovers
8.1

Likelihood to Renew

Datorama
D&B Hoovers
5.9

Reliability and Availability

Datorama
D&B Hoovers
9.0

Support Rating

Datorama
D&B Hoovers
10.0

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