20 Ratings
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Score 7.6 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

Global Database Sales & Marketing Platform

I haven't tried all of their solutions. We use their sales and marketing platform and data enrichment and it is a great fit for our lead generation needs. We use their data to help our clients achieve their goals too and have been satisfied so far. The platform is easy to use, and filters are pretty straightforward. An example of how we use it is take a certain region, industry, number of employees, some other criteria based on the task and what we get is a list of companies. We either narrow down the results by adding more requirements or export that data to our automation tools to start our campaigns.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datorama
Global Database Sales & Marketing Platform
9.7
Advanced search
Datorama
Global Database Sales & Marketing Platform
10.0
Identification of new leads
Datorama
Global Database Sales & Marketing Platform
10.0
List quality
Datorama
Global Database Sales & Marketing Platform
10.0
List upload/download
Datorama
Global Database Sales & Marketing Platform
10.0
Ideal customer targeting
Datorama
Global Database Sales & Marketing Platform
10.0
Load time/data access
Datorama
Global Database Sales & Marketing Platform
8.0

Sales Intelligence Data Standards

Datorama
Global Database Sales & Marketing Platform
9.7
Contact information
Datorama
Global Database Sales & Marketing Platform
10.0
Company information
Datorama
Global Database Sales & Marketing Platform
10.0
Industry information
Datorama
Global Database Sales & Marketing Platform
9.0

Data Augmentation & Lead Qualification

Datorama
Global Database Sales & Marketing Platform
9.8
Company/business profiles
Datorama
Global Database Sales & Marketing Platform
10.0
Alerts and reminders
Datorama
Global Database Sales & Marketing Platform
9.0
Automatic data refresh
Datorama
Global Database Sales & Marketing Platform
10.0
Filters and segmentation
Datorama
Global Database Sales & Marketing Platform
10.0

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Global Database Sales & Marketing Platform

  • Extensive company profiles.
  • Efficient data enrichment.
  • Information about companies that is hard to find manually.
  • Great customer support and friendly team.
  • We have not hit invalid emails so far.
Anonymous | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Global Database Sales & Marketing Platform

  • For some regions it takes a bit longer to find the required data, but I guess it's more of an availability issue rather then the company's fault. They tell us though how long it may take so we can make plans accordingly.
Anonymous | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

Global Database Sales & Marketing Platform

Global Database Sales & Marketing Platform 10.0
Based on 1 answer
The platform and data proved to be useful for the goals we pursue, so data quality and lead generation is what I rate their usability for.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Global Database Sales & Marketing Platform

No answers on this topic

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

Global Database Sales & Marketing Platform

  • We save a lot in costs and time.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Global Database Sales & Marketing Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
9.0
Global Database Sales & Marketing Platform
10.0

Usability

Datorama
Global Database Sales & Marketing Platform
10.0

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