27 Ratings
Top Rated
499 Ratings
27 Ratings
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Score 7.5 out of 100
Top Rated
499 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Attribute Ratings

  • Datorama is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Datorama

90%
5 Ratings
8.6

Google Analytics 360

86%
59 Ratings

Likelihood to Renew

Datorama

N/A
0 Ratings
10.0

Google Analytics 360

100%
11 Ratings

Usability

Datorama

N/A
0 Ratings
9.0

Google Analytics 360

90%
5 Ratings

Performance

Datorama

N/A
0 Ratings
10.0

Google Analytics 360

100%
2 Ratings

Support Rating

Datorama

N/A
0 Ratings
9.7

Google Analytics 360

97%
46 Ratings

In-Person Training

Datorama

N/A
0 Ratings
9.0

Google Analytics 360

90%
1 Rating

Online Training

Datorama

N/A
0 Ratings
7.0

Google Analytics 360

70%
1 Rating

Implementation Rating

Datorama

N/A
0 Ratings
10.0

Google Analytics 360

100%
5 Ratings

Likelihood to Recommend

Salesforce

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
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Google

I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw
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Pros

Salesforce

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
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Google

  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
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Cons

Salesforce

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
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Google

  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
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Pricing Details

Datorama

Starting Price

$0

Editions & Modules

Datorama editions and modules pricing
EditionModules
Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology1
Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use2
Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value3
Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Google Analytics 360

Starting Price

$0 Up to 1 Billion hits/month

Editions & Modules

Google Analytics 360 editions and modules pricing
EditionModules
Google Analytics Premium$150,0001
Google AnalyticsFree2

Footnotes

  1. Up to 1 Billion hits/month
  2. none

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Salesforce

No answers on this topic

Google

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
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Usability

Salesforce

No answers on this topic

Google

The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
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Support Rating

Salesforce

No answers on this topic

Google

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
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Online Training

Salesforce

No answers on this topic

Google

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Implementation Rating

Salesforce

No answers on this topic

Google

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
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Alternatives Considered

Salesforce

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
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Google

When compared to Adobe Analytics, I would rate Google Analytics 360 higher. Because it offers ease of tagging, unlimited segmentation of user and session data as well as integration with more advanced tools such as sugarCRM and Salesforce Marketing Clouds. So, our analysts are not limited by number of segments, queried data volume or missing transactional or campaign metrics. And, are able to create complete funnel reports from start to end of customer journey. Example: email, social or search click to landing on publicly facing .com site to login to ecommerce platform to buying a product. Once the analyst provides full customer journey analysis, marketing team can optimize it to reduce abandons.
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Return on Investment

Salesforce

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
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Google

  • Unlike AdWords, it's difficult to put a number on the ROI for GA 360. I was not in charge of pricing at my previous company, but offering analytic support to clients as part of a website optimization (and maybe even SEO) package certainly has value.
  • I imagine that having a direct line to Google consultants may be a value proposition to clients, but again, I was never a salesperson.
  • If you are a larger company for whom GA 360 is appropriate, then having the best tools money can buy (and the features therein) is always a nice thing to have in your back pocket.
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