What users are saying about
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
164 Ratings
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Google Data Studio

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
164 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

Google Data Studio

Google Data Studio is great for simple, on-demand analytics and visualizations. The user interface is intuitive enough so that you don't need to be a data scientist in order to get some useful info from your data sets. If you are comfortable with having to manually export and load a CSV file every time you run it in order to get fresh data, then it will work for you - even better if you already use Google's platforms or one of the other supported connectors such as MySQL. However, the cloud-only option means that data compliance requirements will need to be taken into consideration.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Datorama
Google Data Studio
8.3
Pixel Perfect reports
Datorama
Google Data Studio
8.0
Customizable dashboards
Datorama
Google Data Studio
8.8
Report Formatting Templates
Datorama
Google Data Studio
8.0

Ad-hoc Reporting

Datorama
Google Data Studio
7.5
Drill-down analysis
Datorama
Google Data Studio
7.4
Formatting capabilities
Datorama
Google Data Studio
7.8
Integration with R or other statistical packages
Datorama
Google Data Studio
5.9
Report sharing and collaboration
Datorama
Google Data Studio
8.9

Report Output and Scheduling

Datorama
Google Data Studio
8.1
Publish to Web
Datorama
Google Data Studio
9.1
Publish to PDF
Datorama
Google Data Studio
8.7
Report Versioning
Datorama
Google Data Studio
7.7
Report Delivery Scheduling
Datorama
Google Data Studio
8.0
Delivery to Remote Servers
Datorama
Google Data Studio
7.1

Data Discovery and Visualization

Datorama
Google Data Studio
7.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Datorama
Google Data Studio
8.0
Location Analytics / Geographic Visualization
Datorama
Google Data Studio
8.6
Predictive Analytics
Datorama
Google Data Studio
5.5

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Google Data Studio

  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Kevin McGuire | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Google Data Studio

  • Having to pay for third-party connector access.
  • Limited in terms of the number of recipients that can be included in the scheduled reporting.
  • Lots of information on some pages making it hard to understand from time-to-time. Could be cleaner from a UX perspective.
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 9.0
Based on 1 answer
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Janaye Steadman | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 9.0
Based on 3 answers
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Meredith Walter | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 6.6
Based on 20 answers
I rated the overall support for Google Data Studio a five because it offers limited real-time chat of phone support. The best resource available to get analyst questions on Google Data Studio reporting and integration capabilities answered, is an online Google support portal with text and video tutorials: https://support.google.com/datastudio. But the analyst needs to know the correct keyword(s) to find accurate answers to his or her technical questions. Or be in the correct category of questions: Connect, Visualize, Share or Manage. So, the existing self-help portal works fine to answer basic questions on metrics, dimensions, how to integrate a data source, or how to create a custom report. It doesn't do a great job of answering advanced questions on why data doesn't match between Data Studio and Google Analytics. Why data is not showing up even though the dashboard sources have been refreshed, or how to create a custom Google Sheets to auto-update dashboard every month.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Google Data Studio

Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, so I highly recommend using and understanding both.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

Google Data Studio

  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Scott Walker | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Data Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
9.0
Google Data Studio
8.4

Likelihood to Renew

Datorama
Google Data Studio
9.0

Usability

Datorama
Google Data Studio
9.0

Support Rating

Datorama
Google Data Studio
6.6

Add comparison