What users are saying about
15 Ratings
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Top Rated
107 Ratings
15 Ratings
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Score 7.2 out of 100

Google Data Studio

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Top Rated
107 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

Google Data Studio

Well Suited: Simple/complex reports as long the source is from a Google app; for super quick reporting with an Excel file; If you are not a data professional but still want to start with reporting. Less appropriate: If you have used an enterprise reporting tool such as Power BI or Tableau, you might not see this as an equivalent tool or replacement tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Datorama
Google Data Studio
8.1
Pixel Perfect reports
Datorama
Google Data Studio
7.7
Customizable dashboards
Datorama
Google Data Studio
8.6
Report Formatting Templates
Datorama
Google Data Studio
8.0

Ad-hoc Reporting

Datorama
Google Data Studio
8.0
Drill-down analysis
Datorama
Google Data Studio
7.7
Formatting capabilities
Datorama
Google Data Studio
7.8
Integration with R or other statistical packages
Datorama
Google Data Studio
7.2
Report sharing and collaboration
Datorama
Google Data Studio
9.1

Report Output and Scheduling

Datorama
Google Data Studio
8.1
Publish to Web
Datorama
Google Data Studio
8.8
Publish to PDF
Datorama
Google Data Studio
8.3
Report Versioning
Datorama
Google Data Studio
7.6
Report Delivery Scheduling
Datorama
Google Data Studio
8.3
Delivery to Remote Servers
Datorama
Google Data Studio
7.7

Data Discovery and Visualization

Datorama
Google Data Studio
7.4
Pre-built visualization formats (heatmaps, scatter plots etc.)
Datorama
Google Data Studio
7.8
Location Analytics / Geographic Visualization
Datorama
Google Data Studio
7.7
Predictive Analytics
Datorama
Google Data Studio
6.7

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Google Data Studio

  • Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
  • Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
  • It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
Sam Lepak | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Google Data Studio

  • Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
  • Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform
Leah Jakaitis | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 9.0
Based on 3 answers
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Meredith Walter | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

Google Data Studio

Google Data Studio 6.8
Based on 14 answers
I rated the overall support for Google Data Studio a five because it offers limited real-time chat of phone support. The best resource available to get analyst questions on Google Data Studio reporting and integration capabilities answered, is an online Google support portal with text and video tutorials: https://support.google.com/datastudio. But the analyst needs to know the correct keyword(s) to find accurate answers to his or her technical questions. Or be in the correct category of questions: Connect, Visualize, Share or Manage. So, the existing self-help portal works fine to answer basic questions on metrics, dimensions, how to integrate a data source, or how to create a custom report. It doesn't do a great job of answering advanced questions on why data doesn't match between Data Studio and Google Analytics. Why data is not showing up even though the dashboard sources have been refreshed, or how to create a custom Google Sheets to auto-update dashboard every month.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Google Data Studio

Before using Data Studio, I was just pulling reports from Google Analytics and building presentations/dashboards with that data. This took a lot more time and forced me to make manual updates regularly. Data Studio takes on more of that behind-the-scenes work - but it still is necessary to have a human eye on the numbers to make sure the reports are built in the right way and are showing things that make sense
Ben Rubenstein | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Google Data Studio

  • Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.)
  • However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.
Tegan Jenner | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Data Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
7.0
Google Data Studio
8.3

Usability

Datorama
Google Data Studio
9.0

Support Rating

Datorama
Google Data Studio
6.8

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