What users are saying about
20 Ratings
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Top Rated
1842 Ratings
20 Ratings
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Score 7.6 out of 100

HubSpot Marketing Hub

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Top Rated
1842 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Roshni Rahman | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Datorama
HubSpot Marketing Hub
8.8
WYSIWYG email editor
Datorama
HubSpot Marketing Hub
8.6
Dynamic content
Datorama
HubSpot Marketing Hub
8.8
Ability to test dynamic content
Datorama
HubSpot Marketing Hub
8.6
Landing pages
Datorama
HubSpot Marketing Hub
8.9
A/B testing
Datorama
HubSpot Marketing Hub
8.5
Mobile optimization
Datorama
HubSpot Marketing Hub
8.8
Email deliverability reporting
Datorama
HubSpot Marketing Hub
9.1
List management
Datorama
HubSpot Marketing Hub
9.1
Triggered drip sequences
Datorama
HubSpot Marketing Hub
9.2

Lead Management

Datorama
HubSpot Marketing Hub
8.7
Lead nurturing
Datorama
HubSpot Marketing Hub
8.9
Lead scoring and grading
Datorama
HubSpot Marketing Hub
8.4
Data quality management
Datorama
HubSpot Marketing Hub
8.6
Automated sales alerts and tasks
Datorama
HubSpot Marketing Hub
9.0

Campaign Management

Datorama
HubSpot Marketing Hub
8.7
Calendaring
Datorama
HubSpot Marketing Hub
8.6
Event/webinar marketing
Datorama
HubSpot Marketing Hub
8.8

Social Media Marketing

Datorama
HubSpot Marketing Hub
8.7
Social sharing and campaigns
Datorama
HubSpot Marketing Hub
8.6
Social profile integration
Datorama
HubSpot Marketing Hub
8.7

Reporting & Analytics

Datorama
HubSpot Marketing Hub
8.6
Dashboards
Datorama
HubSpot Marketing Hub
8.7
Standard reports
Datorama
HubSpot Marketing Hub
8.7
Custom reports
Datorama
HubSpot Marketing Hub
8.4

Platform & Infrastructure

Datorama
HubSpot Marketing Hub
8.5
API
Datorama
HubSpot Marketing Hub
8.5
Role-based workflow & approvals
Datorama
HubSpot Marketing Hub
8.9
Customizability
Datorama
HubSpot Marketing Hub
8.8
Integration with Salesforce.com
Datorama
HubSpot Marketing Hub
8.8
Integration with Microsoft Dynamics CRM
Datorama
HubSpot Marketing Hub
8.0
Integration with SugarCRM
Datorama
HubSpot Marketing Hub
8.0

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

HubSpot Marketing Hub

  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
Chris Gomez, SPHR | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Reliability and Availability

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Performance

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

In-Person Training

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Scalability

Datorama

No score
No answers yet
No answers on this topic

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Datorama Editions & Modules

Additional Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Datorama
9.0
HubSpot Marketing Hub
9.0

Likelihood to Renew

Datorama
HubSpot Marketing Hub
9.9

Usability

Datorama
HubSpot Marketing Hub
8.5

Reliability and Availability

Datorama
HubSpot Marketing Hub
9.1

Performance

Datorama
HubSpot Marketing Hub
8.9

Support Rating

Datorama
HubSpot Marketing Hub
8.5

In-Person Training

Datorama
HubSpot Marketing Hub
9.1

Online Training

Datorama
HubSpot Marketing Hub
9.1

Implementation Rating

Datorama
HubSpot Marketing Hub
7.3

Scalability

Datorama
HubSpot Marketing Hub
7.3

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