What users are saying about
20 Ratings
1 Rating
20 Ratings
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Score 7.6 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

Influ2

The scenarios where INFLU2 can be best used is when you are targeting especially high-value accounts on an individual level. INFLU2 is best suited to give out the best results in ABM strategies and also gives and generates great Leads. Basically when using ABM strategies INFLU2 is best suited to any other competitors. The scenario where it is less appropriate is when the target audience is large and diversified. Then ads can't be generic and the quality of leads won't be strong.
Anal Patel | TrustRadius Reviewer

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Influ2

  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
Anal Patel | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Influ2

  • Dashboard, can have dashboards
  • One stop for checking overall progress
  • Lead scoring
Anal Patel | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Influ2

When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
Anal Patel | TrustRadius Reviewer

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

Influ2

  • Positive Lead generation
  • Great increase in ABM ROI
  • Increase in quality of leads
Anal Patel | TrustRadius Reviewer

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Influ2

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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