What users are saying about
27 Ratings
10 Ratings
27 Ratings
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Score 7.6 out of 100
10 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • Influ2 is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Datorama

90%
5 Ratings
9.5

Influ2

95%
2 Ratings

Likelihood to Recommend

Salesforce

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
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Influ2

With the integrations that Influ2 offers, you can send lists from your CRM directly to Influ2. It is an easy-to-use platform, extremely intuitive, with which you can carry out advertising campaigns. By combining HubSpot's ABM tools with Influ2, you'll be able to build and analyze a powerful account-based strategy.
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Pros

Salesforce

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
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Influ2

  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
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Cons

Salesforce

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
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Influ2

  • No integration with Mailchimp.
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Pricing Details

Datorama

Starting Price

$0

Editions & Modules

Datorama editions and modules pricing
EditionModules
Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology1
Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use2
Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value3
Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Influ2

Starting Price

$0

Editions & Modules

Influ2 editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Our pricing is based on the number of people targeted by a client.

    Alternatives Considered

    Salesforce

    I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
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    Influ2

    When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
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    Return on Investment

    Salesforce

    • Reduced reporting time for media team members
    • Streamlined cadenced reporting
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    Influ2

    • Its automated tool will help you mass create and update effective ads in real time.
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    Screenshots

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