What users are saying about
15 Ratings
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Top Rated
119 Ratings
15 Ratings
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Score 7.2 out of 100

InsideView

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Top Rated
119 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

InsideView

Researching organizations to find the best points of contact. Sometimes companies will not divulge information about employees that work there over the phone or recommend the best person to speak with. So tools like inside view help assist with finding appropriate people to speak with in more tight-lipped companies, and helps with basic size and scope questions.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datorama
InsideView
8.6
Advanced search
Datorama
InsideView
9.0
Identification of new leads
Datorama
InsideView
8.7
List quality
Datorama
InsideView
8.3
List upload/download
Datorama
InsideView
8.1
Ideal customer targeting
Datorama
InsideView
8.8
Load time/data access
Datorama
InsideView
8.6

Sales Intelligence Data Standards

Datorama
InsideView
8.5
Contact information
Datorama
InsideView
8.0
Company information
Datorama
InsideView
8.4
Industry information
Datorama
InsideView
8.9

Data Augmentation & Lead Qualification

Datorama
InsideView
8.6
Lead qualification process
Datorama
InsideView
7.8
Smart lists and recommendations
Datorama
InsideView
8.8
Salesforce integration
Datorama
InsideView
9.3
Company/business profiles
Datorama
InsideView
8.8
Alerts and reminders
Datorama
InsideView
9.1
Data hygiene
Datorama
InsideView
7.5
Automatic data refresh
Datorama
InsideView
8.8
Tags
Datorama
InsideView
8.7
Filters and segmentation
Datorama
InsideView
8.7

Sales Intelligence Email Features

Datorama
InsideView
8.6
Sales email templates
Datorama
InsideView
8.1
Append emails to records
Datorama
InsideView
9.2

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

InsideView

  • InsideView has a large repository of companies with lots of information: company size, revenue, employees, articles as well as industry specific information.
  • My reps love the option to view "more" and look at discovery questions by industry. It gives them questions to lead with, as well as ideas of what they should be researching.
  • InsideView has a new look and feel rolling out soon. VERY excited about the update.
Missy Parrish | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

InsideView

  • While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
  • Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
  • Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
  • Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
  • The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
  • While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
  • They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
  • There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Michael Levy | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

InsideView

InsideView 8.0
Based on 18 answers
If it was up to me, and me alone, I would select InsideView 100% of the time. Unfortunately it isn't my decision, so my company moved to Data.com. My guess is that it was a financial decision, made by folks that don't use the products. I know that at the end-user level, my team preferred InsideView over Data.com, which is clunky and cumbersome.
Christine Christou | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

InsideView

InsideView 8.0
Based on 8 answers
Intuitive service designed for sales reps. If the user needs help, there is a knowledgebase and a set of recorded webinars. The system is in the language of sales reps.
Michael Levy | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

InsideView

InsideView 8.0
Based on 6 answers
They have a knowledgebase, recorded videos, scheduled training sessions, and integrated feedback for content problems (content quality is an inherent issue in all sales intelligence products due to the ongoing decay of company and executive information. It is estimated that 2% of contacts in a database go bad each month due to executive transitions). When I have flagged out of date content, they have quickly researched and repaired the errors with notes indicating the resolution. Corrections were quickly reflected in their database.I would give them a ten, except they lack live instant messaging.
Michael Levy | TrustRadius Reviewer

Online Training

Datorama

No score
No answers yet
No answers on this topic

InsideView

InsideView 10.0
Based on 1 answer
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Christina Lipton | TrustRadius Reviewer

Implementation Rating

Datorama

No score
No answers yet
No answers on this topic

InsideView

InsideView 8.0
Based on 7 answers
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Jennifer Miller | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

InsideView

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

InsideView

  • Something positive is that it helps you when identifying a company opportunity because it gives you the data where they're not doing good to focus on those points and also help you with the information of the company in one easy-to-use tool.
  • Something negative is that it should look for more info on Latin America market, sometimes info is missed on middle markets for this region.
ABRAHAM PABLO | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InsideView

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
7.0
InsideView
8.9

Likelihood to Renew

Datorama
InsideView
8.0

Usability

Datorama
InsideView
8.0

Reliability and Availability

Datorama
InsideView
7.0

Performance

Datorama
InsideView
7.3

Support Rating

Datorama
InsideView
8.0

In-Person Training

Datorama
InsideView
6.0

Online Training

Datorama
InsideView
10.0

Implementation Rating

Datorama
InsideView
8.0

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