What users are saying about
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
173 Ratings
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

InsideView, from Demandbase

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

InsideView, from Demandbase

While InsideView seems more comprehensive than LinkedIn SalesNavigator, when you're looking to identify and save contacts with a particular area of responsibility (IT, for instance), Navigator provides results and means to track them more quickly and easily. Having to "unselect" every other job area category when initially landing on a company overview page in InsideView is tedious and time-consuming.
Eliza Tutellier | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Datorama
InsideView, from Demandbase
8.6
Advanced search
Datorama
InsideView, from Demandbase
8.6
Identification of new leads
Datorama
InsideView, from Demandbase
9.3
List quality
Datorama
InsideView, from Demandbase
8.8
List upload/download
Datorama
InsideView, from Demandbase
8.8
Ideal customer targeting
Datorama
InsideView, from Demandbase
8.4
Load time/data access
Datorama
InsideView, from Demandbase
7.6

Sales Intelligence Data Standards

Datorama
InsideView, from Demandbase
8.4
Contact information
Datorama
InsideView, from Demandbase
8.2
Company information
Datorama
InsideView, from Demandbase
8.0
Industry information
Datorama
InsideView, from Demandbase
8.9

Data Augmentation & Lead Qualification

Datorama
InsideView, from Demandbase
8.6
Lead qualification process
Datorama
InsideView, from Demandbase
8.7
Smart lists and recommendations
Datorama
InsideView, from Demandbase
8.3
Salesforce integration
Datorama
InsideView, from Demandbase
8.9
Company/business profiles
Datorama
InsideView, from Demandbase
7.8
Alerts and reminders
Datorama
InsideView, from Demandbase
8.9
Data hygiene
Datorama
InsideView, from Demandbase
8.3
Automatic data refresh
Datorama
InsideView, from Demandbase
8.8
Tags
Datorama
InsideView, from Demandbase
8.4
Filters and segmentation
Datorama
InsideView, from Demandbase
8.8

Sales Intelligence Email Features

Datorama
InsideView, from Demandbase
9.3
Sales email templates
Datorama
InsideView, from Demandbase
8.9
Append emails to records
Datorama
InsideView, from Demandbase
9.7

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

InsideView, from Demandbase

  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
Anonymous | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

InsideView, from Demandbase

  • As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
  • We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
  • I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
Missy Parrish | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 8.0
Based on 18 answers
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Michael Levy | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.8
Based on 44 answers
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Erin Boetzer | TrustRadius Reviewer

Reliability and Availability

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.0
Based on 4 answers
Seems to always work.
Anonymous | TrustRadius Reviewer

Performance

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.3
Based on 4 answers
It's pretty fast.
Anonymous | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 7.9
Based on 46 answers
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Lionel Poole | TrustRadius Reviewer

In-Person Training

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 6.0
Based on 1 answer
She was fine, but we only had one session
Anonymous | TrustRadius Reviewer

Online Training

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 10.0
Based on 1 answer
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Christina Lipton | TrustRadius Reviewer

Implementation Rating

Datorama

No score
No answers yet
No answers on this topic

InsideView, from Demandbase

InsideView, from Demandbase 8.0
Based on 14 answers
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Jennifer Miller | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

InsideView, from Demandbase

In my previous company, I was using both Linkedin and ZoomInfo, both of them were good, but there was a lot of restrictions with the basic versions, and when we shifted to the LinkedIn Sales Navigator, and ZoomInfo the quality improved but there was not much to get like InsideView. In my current company, at first we were using LinkedIn, but now I appreciate the decision made by our seniors to shift to InsideView. It is my personal opinion that I feel InsideView is better than LinkedIn and ZoomInfo.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

InsideView, from Demandbase

  • Makes researching much easier so saved time prospecting.
  • Cleaner information than other relative sites so not using bad information.
  • Hard to put a number on saved time and then its dollar value in benefit, but it has definitely furthered my goals.
Anonymous | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InsideView, from Demandbase

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
9.0
InsideView, from Demandbase
9.7

Likelihood to Renew

Datorama
InsideView, from Demandbase
8.0

Usability

Datorama
InsideView, from Demandbase
7.8

Reliability and Availability

Datorama
InsideView, from Demandbase
7.0

Performance

Datorama
InsideView, from Demandbase
7.3

Support Rating

Datorama
InsideView, from Demandbase
7.9

In-Person Training

Datorama
InsideView, from Demandbase
6.0

Online Training

Datorama
InsideView, from Demandbase
10.0

Implementation Rating

Datorama
InsideView, from Demandbase
8.0

Add comparison