What users are saying about
16 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100
Top Rated
207 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

ion interactive, by ScribbleLive

I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
Steve Gandola | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Datorama
ion interactive, by ScribbleLive
7.3
Ideation
Datorama
ion interactive, by ScribbleLive
7.5
Content collaboration
Datorama
ion interactive, by ScribbleLive
7.0

Content Publishing

Datorama
ion interactive, by ScribbleLive
7.6
Content hub
Datorama
ion interactive, by ScribbleLive
7.5
Forms / Gated content
Datorama
ion interactive, by ScribbleLive
7.7
Embedded CTAs
Datorama
ion interactive, by ScribbleLive
8.4
Content distribution
Datorama
ion interactive, by ScribbleLive
7.3
Content promotion
Datorama
ion interactive, by ScribbleLive
8.2
Content automation
Datorama
ion interactive, by ScribbleLive
6.2

Content Reporting & Analytics

Datorama
ion interactive, by ScribbleLive
6.9
Audience profiling and targeting
Datorama
ion interactive, by ScribbleLive
6.9
Closed-loop tracking and reporting
Datorama
ion interactive, by ScribbleLive
7.2
Content performance analytics
Datorama
ion interactive, by ScribbleLive
7.1
Campaign optimization dashboard
Datorama
ion interactive, by ScribbleLive
6.5

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • The Ion support team - both during implementation and as we've been building experiences - has been exemplary. They are always available, engaged and enthusiastic.
  • One aspect of the platform that we've loved from the beginning is the customized design template that is built into the platform. Our in-house designer particularly loves this feature as it saves her hours of time when it comes to designing individual assets. She can go in and add polish and style without having to start from scratch every time.
  • The metrics are also incredible. You can really examine and analyze them from several different angles. Automation, Content and our business lines each view the metrics from a different perspective so this has been an especially helpful feature.
Taylor Bornstein | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • The organization of the catalog leaves something to be desired. It's not very straight forward and it looks dated.
  • The editing tool can sometimes be wonky, zooming instead of opening an edit box.
  • Matching styles requires a paste to match style. From what I can tell there's not a direct button or a global style push.
Aubyn Scolnick | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 7.2
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 9.9
Based on 18 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Implementation Rating

Datorama

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 10.0
Based on 6 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

ion interactive, by ScribbleLive

Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we built during that demo time (15 days) was well-received internally, pushing things forward toward purchase
Jesse Bond | TrustRadius Reviewer

Scalability

Datorama

No score
No answers yet
No answers on this topic

ion interactive, by ScribbleLive

ion interactive, by ScribbleLive 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

ion interactive, by ScribbleLive

  • I believe this has been a positive ROI for our company - one of our clients pays the subscription and we can use it for multiple clients
  • We've diversified our offerings to clients and have an extra component that separates us from competition
  • We as a team have become more digital savvy
Rachel McIntyre | TrustRadius Reviewer

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Datorama Editions & Modules

Additional Pricing Details

ion interactive, by ScribbleLive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500*

* per customer

ion interactive, by ScribbleLive Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Rating Summary

Likelihood to Recommend

Datorama
7.0
ion interactive, by ScribbleLive
7.6

Likelihood to Renew

Datorama
ion interactive, by ScribbleLive
7.2

Usability

Datorama
ion interactive, by ScribbleLive
7.4

Support Rating

Datorama
ion interactive, by ScribbleLive
9.9

Online Training

Datorama
ion interactive, by ScribbleLive
8.0

Implementation Rating

Datorama
ion interactive, by ScribbleLive
10.0

Scalability

Datorama
ion interactive, by ScribbleLive
8.0

Add comparison