16 Ratings
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Score 6.6 out of 100
10 Ratings
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Score 8 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Overall, I like the software and mostly recommend it for marketing and advertising professionals.
Anonymous | TrustRadius Reviewer

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Track and monitor spend and performance against competitors.
  • Identify missed keyword opportunities.
  • Informs our campaign and keyword budgeting/bidding on a daily basis.
Anonymous | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Slow performance.
  • Ranking options are not detailed enough.
Joseph Alleruzzo | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

Kantar Advertising and Paid Search Intelligence (AdGooroo)

Kantar Advertising and Paid Search Intelligence (AdGooroo) 8.0
Based on 1 answer
Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
Joseph Alleruzzo | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

AdGooroo can provide clients with data on a specific competitor and can identify potential keywords.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Kantar Advertising and Paid Search Intelligence (AdGooroo)

  • Improved competitive analysis
  • Insightful data that helps improve client trust
  • Indentifying opportunities for keyword expansions
Anonymous | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kantar Advertising and Paid Search Intelligence (AdGooroo)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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