What users are saying about
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
131 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6.5 out of 100

Looker

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
131 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

Looker

If you're a company who's been in business for a few years, and can afford a Looker license, then I wouldn't really look anywhere else. We've looked at a TON of data analytics/BI tools over the years and Looker is, by far, the best we've seen. However, that comes with a cost. If you're a new startup, Looker probably isn't appropriate for you because of the cost.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Datorama
Looker
7.3
Pixel Perfect reports
Datorama
Looker
6.9
Customizable dashboards
Datorama
Looker
7.9
Report Formatting Templates
Datorama
Looker
7.0

Ad-hoc Reporting

Datorama
Looker
7.5
Drill-down analysis
Datorama
Looker
8.3
Formatting capabilities
Datorama
Looker
7.4
Integration with R or other statistical packages
Datorama
Looker
6.0
Report sharing and collaboration
Datorama
Looker
8.6

Report Output and Scheduling

Datorama
Looker
8.0
Publish to Web
Datorama
Looker
8.1
Publish to PDF
Datorama
Looker
7.8
Report Versioning
Datorama
Looker
7.6
Report Delivery Scheduling
Datorama
Looker
8.7

Data Discovery and Visualization

Datorama
Looker
6.7
Pre-built visualization formats (heatmaps, scatter plots etc.)
Datorama
Looker
7.5
Location Analytics / Geographic Visualization
Datorama
Looker
7.9
Predictive Analytics
Datorama
Looker
4.6

Access Control and Security

Datorama
Looker
8.5
Multi-User Support (named login)
Datorama
Looker
8.8
Role-Based Security Model
Datorama
Looker
8.4
Multiple Access Permission Levels (Create, Read, Delete)
Datorama
Looker
8.4

Mobile Capabilities

Datorama
Looker
6.0
Responsive Design for Web Access
Datorama
Looker
7.4
Dedicated iOS Application
Datorama
Looker
5.0
Dedicated Android Application
Datorama
Looker
5.0
Dashboard / Report / Visualization Interactivity on Mobile
Datorama
Looker
6.7

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Looker

  • Incredibly advanced analytics tool that is even more capable if you learn how to use LookML which is Looker's custom programming language.
  • Quick access to the raw data that is being visualized allows you to spot check for data integrity.
  • My usage with Looker is limited because of our integration but, having seen their updates over time, the integrations with Slack, Salesforce, and other tools appear to greatly improve organizations' workflows.
Anonymous | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Looker

  • Mobile viewing is HTML based, not always highly viewable.
  • Basic operations can be difficult to achieve. There is a function called table calculations which allows this.
  • Running on a single server, the entire instance can slow down if even one user schedules a large dashboard.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

Looker

Looker 9.0
Based on 4 answers
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Anonymous | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

Looker

Looker 10.0
Based on 2 answers
Looker support specialists are heroes. They are knowledgeable, smart, and always vouch for your success. The availability is super quick, and even if there is no current solution for my problem, they will address it and voice it as feedback for a product.
Jasmeet S Babra | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Looker

Looker stacks up very well against the other tools we have evaluated and used. All the tools have their own pros and cons. Looker had a better edge in terms of visualizations when we chose to use it. After several updates, other tools began to have newer features. Looker still stands competitive.
Purav Vaidya | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Looker

No answers on this topic

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Looker

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Add comparison