What users are saying about
27 Ratings
Top Rated
369 Ratings
27 Ratings
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Score 7.6 out of 100
Top Rated
369 Ratings
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Score 8.2 out of 100

Feature Set Ratings

    SEO

    Datorama

    Feature Set Not Supported
    N/A
    7.7

    Moz Pro

    77%
    Moz Pro ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    8.4
    84%
    39 Ratings

    Backlink management

    N/A
    0 Ratings
    7.7
    77%
    34 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    8.6
    86%
    39 Ratings

    Page grader

    N/A
    0 Ratings
    8.1
    81%
    38 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.0
    80%
    38 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    8.1
    81%
    37 Ratings

    Site recommendations

    N/A
    0 Ratings
    7.2
    72%
    35 Ratings

    Task management

    N/A
    0 Ratings
    5.7
    57%
    21 Ratings

    SEO Channels

    Datorama

    Feature Set Not Supported
    N/A
    7.0

    Moz Pro

    70%
    Moz Pro ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    6.6
    66%
    27 Ratings

    Social SEO

    N/A
    0 Ratings
    6.6
    66%
    23 Ratings

    Mobile SEO

    N/A
    0 Ratings
    7.0
    70%
    25 Ratings

    Global SEO

    N/A
    0 Ratings
    7.7
    77%
    27 Ratings

    SEO Platform & Account Management

    Datorama

    Feature Set Not Supported
    N/A
    7.9

    Moz Pro

    79%
    Moz Pro ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    8.2
    82%
    27 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    7.6
    76%
    28 Ratings

    Attribute Ratings

    • Datorama is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.0

    Datorama

    90%
    5 Ratings
    8.7

    Moz Pro

    87%
    76 Ratings

    Likelihood to Renew

    Datorama

    N/A
    0 Ratings
    8.8

    Moz Pro

    88%
    37 Ratings

    Usability

    Datorama

    N/A
    0 Ratings
    8.5

    Moz Pro

    85%
    2 Ratings

    Availability

    Datorama

    N/A
    0 Ratings
    10.0

    Moz Pro

    100%
    2 Ratings

    Support Rating

    Datorama

    N/A
    0 Ratings
    9.5

    Moz Pro

    95%
    14 Ratings

    Online Training

    Datorama

    N/A
    0 Ratings
    7.0

    Moz Pro

    70%
    1 Rating

    Likelihood to Recommend

    Salesforce

    Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
    Read full review

    iContact

    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Read full review

    Pros

    Salesforce

    • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
    • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
    • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
    Read full review

    iContact

    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Read full review

    Cons

    Salesforce

    • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
    • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
    Read full review

    iContact

    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Read full review

    Pricing Details

    Datorama

    Starting Price

    $0

    Editions & Modules

    Datorama editions and modules pricing
    EditionModules
    Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology1
    Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use2
    Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value3
    Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Moz Pro

    Starting Price

    $99 per month

    Editions & Modules

    Moz Pro editions and modules pricing
    EditionModules
    Standard991
    Medium1792
    Large2993
    Premium5994

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    No answers on this topic

    iContact

    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review

    Usability

    Salesforce

    No answers on this topic

    iContact

    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review

    Reliability and Availability

    Salesforce

    No answers on this topic

    iContact

    Every time I've ever needed it, it's been there.
    Read full review

    Support Rating

    Salesforce

    No answers on this topic

    iContact

    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Read full review

    Alternatives Considered

    Salesforce

    I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
    Read full review

    iContact

    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Read full review

    Return on Investment

    Salesforce

    • Reduced reporting time for media team members
    • Streamlined cadenced reporting
    Read full review

    iContact

    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Read full review

    Screenshots

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