What users are saying about
20 Ratings
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337 Ratings
20 Ratings
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Score 7.6 out of 100

Moz Pro

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337 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Datorama

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
Anonymous | TrustRadius Reviewer

Moz Pro

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Datorama
Moz Pro
7.8
Keyword analysis
Datorama
Moz Pro
8.6
Backlink management
Datorama
Moz Pro
7.7
SERP ranking tracking
Datorama
Moz Pro
8.7
Page grader
Datorama
Moz Pro
8.3
Competitive analysis
Datorama
Moz Pro
8.0
Site audit / diagnostics
Datorama
Moz Pro
8.0
Site recommendations
Datorama
Moz Pro
7.3
Task management
Datorama
Moz Pro
5.9

SEO Channels

Datorama
Moz Pro
7.4
Local SEO
Datorama
Moz Pro
7.1
Social SEO
Datorama
Moz Pro
7.0
Mobile SEO
Datorama
Moz Pro
7.2
Global SEO
Datorama
Moz Pro
8.1

SEO Platform & Account Management

Datorama
Moz Pro
8.0
Multi-domain support
Datorama
Moz Pro
8.3
Integration with web analytics tools
Datorama
Moz Pro
7.6

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Moz Pro

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Joseph Kahn | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Moz Pro

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Dustin Junkert | TrustRadius Reviewer

Likelihood to Renew

Datorama

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 8.8
Based on 37 answers
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Kyle Claypool | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 8.5
Based on 2 answers
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Anonymous | TrustRadius Reviewer

Reliability and Availability

Datorama

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 10.0
Based on 2 answers
Every time I've ever needed it, it's been there.
Ingo Grammel | TrustRadius Reviewer

Support Rating

Datorama

No score
No answers yet
No answers on this topic

Moz Pro

Moz Pro 9.5
Based on 14 answers
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Moz Pro

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Phil Parrish | TrustRadius Reviewer

Return on Investment

Datorama

  • Reduced reporting time for media team members
  • Streamlined cadenced reporting
Anonymous | TrustRadius Reviewer

Moz Pro

  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Preeti Gautam | TrustRadius Reviewer

Screenshots

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Datorama Editions & Modules

Additional Pricing Details

Moz Pro

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Pro Editions & Modules

Edition
Standard$991
Medium$1791
Large$2491
Premium$5991
  1. per month
Additional Pricing Details

Rating Summary

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