What users are saying about

Datorama vs Nielsen Digital Ads Ratings

Datorama
25 Ratings
Nielsen Digital Ads Ratings
8 Ratings

Datorama

25 Ratings
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Score 7.9 out of 100

Based on 25 reviews and ratings

Nielsen Digital Ads Ratings

8 Ratings
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Score 8 out of 100

Based on 8 reviews and ratings

Attribute Ratings

    Likelihood to Recommend

    9.0

    Datorama

    90%
    5 Ratings

    Nielsen Digital Ads Ratings

    N/A
    0 Ratings

    Likelihood to Recommend

    Datorama

    Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream

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    Anonymous | TrustRadius Reviewer
    Verified User
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    Nielsen Digital Ads Ratings

    No answers on this topic

    Pros

    Datorama

    • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
    • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
    • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.

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    Nicholas J. Salvatore | TrustRadius Reviewer
    Nicholas J. Salvatore
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    Nielsen Digital Ads Ratings

    No answers on this topic

    Cons

    Datorama

    • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
    • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.

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    Trevor Patch | TrustRadius Reviewer
    Trevor Patch
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    Nielsen Digital Ads Ratings

    No answers on this topic

    Pricing Details

    Datorama

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $0

    Datorama Editions & Modules

    Edition
    Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology
    Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use
    Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value
    Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product
    1. none
    Additional Pricing Details
    —

    Nielsen Digital Ads Ratings

    General

    Free Trial
    —
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    —

    Nielsen Digital Ads Ratings Editions & Modules

    —
    Additional Pricing Details
    —

    Alternatives Considered

    Datorama

    I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.

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    Austin Moore | TrustRadius Reviewer
    Austin Moore
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    Nielsen Digital Ads Ratings

    No answers on this topic

    Return on Investment

    Datorama

    • Reduced reporting time for media team members
    • Streamlined cadenced reporting

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Nielsen Digital Ads Ratings

    No answers on this topic

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