What users are saying about
27 Ratings
4 Ratings
27 Ratings
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Score 7.5 out of 100
4 Ratings
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Score 5.3 out of 100

Attribute Ratings

  • Datorama is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Datorama

90%
5 Ratings
8.0

Roku OneView

80%
2 Ratings

Likelihood to Renew

Datorama

N/A
0 Ratings
7.0

Roku OneView

70%
1 Rating

Support Rating

Datorama

N/A
0 Ratings
10.0

Roku OneView

100%
1 Rating

Likelihood to Recommend

Salesforce

Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team. Datorama should be able to meet the needs of most companies as their visualizations can be used out of the box or customized with css/html/js code. Additionally, if a data stream connector is not readily available then there are options to create a custom stream
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Roku, Inc.

Dataxu is great for running multiple campaigns at the same time. It's reporting features are great as well as the exchanges it has to offer. For a company just wanting to run one campaign, I don't think it would be worth their time learning how to navigate Dataxu; however, for a company running to run multiple campaigns, Dataxu makes the process easier. Dataxu has great customer service representatives that provide superior training whenever needed.
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Pros

Salesforce

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
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Roku, Inc.

  • The platform's mobile serving capacity is great; spending is always consistent and the impression numbers are some of the highest we've seen. We can always depend on this method of ad serving to get us the results that we and our clients expect.
  • The intelligence and audience information (found under the Reports tab) is helpful when writing a "story" for the client; it assists us in determining future targeting strategies. Custom Queries are also available under the Reports tab and these are extremely helpful when we need to view specific details about the campaign.
  • The dashboard's spend-to-date graphic helps us to immediately recognize what campaigns are falling behind so that we may adjust the budgets accordingly.
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Cons

Salesforce

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
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Roku, Inc.

  • Website blacklisting
  • Flagging problems. For example, if a campaign has been running a week and hasn't spent any of the budgets, there could be a setting enabling it from doing so. When you have multiple campaigns running, it's hard to track this.
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Pricing Details

Datorama

Starting Price

$0

Editions & Modules

Datorama editions and modules pricing
EditionModules
Priced Per UserPrice per user per month when each unit of a SKU allows an individual user to access the technology1
Flat Fee Per OrgEach Salesforce org that uses these products pays a flat fee for use2
Priced as a Percentage of Contract ValueSelect products are priced based on how much you’re spending with Salesforce, specifically, a percentage of your contract value3
Priced Per Planned ConsumptionUsage-based pricing model where we price based on your planned consumption of the product4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Roku OneView

Starting Price

Editions & Modules

Roku OneView editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    No answers on this topic

    Roku, Inc.

    It is not in my jurisdiction to renew or end contracts with DataXu. I know that the high cost to maintain a contract with DataXu can be off-putting
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    Support Rating

    Salesforce

    No answers on this topic

    Roku, Inc.

    At Haberfeld, we had our own customer service representative out of Boston. He provided superior and timely support for all of our questions and needs. He also ran test campaigns to show us what our potential impact could be before we put dollars towards anything. He even came all the way down to Nebraska to visit with us at one point. Whenever we needed something, he was quick to respond and provide appropriate resources and training.
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    Alternatives Considered

    Salesforce

    I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
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    Roku, Inc.

    We work with multiple platforms, not solely DataXu. As of late, AdWords has proven more beneficial to us. AdWords is very user-friendly and they are easy to contact. If we need a question answered, we can simply hop onto a Google Chat and get the responses we need to move forward. DataXu is much harder to get in contact with and their Help Beta tab is not especially informative. If we need to serve impressions, DataXu is certainly the server to utilize
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    Return on Investment

    Salesforce

    • Reduced reporting time for media team members
    • Streamlined cadenced reporting
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    Roku, Inc.

    • Provided us with accurate and timely data to provide to clients.
    • Enabled us to streamline our process for running PPC ads for over 80 clients.
    • Allowed us to show our ads to households across multiple devices and relevant exchanges.
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