What users are saying about
16 Ratings
2 Ratings
16 Ratings
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Score 6.6 out of 100
2 Ratings
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Score 1 out of 100

Likelihood to Recommend

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
Anonymous | TrustRadius Reviewer

Springbot

If you have a small marketing team with a small budget and you use Mailchimp & Adroll, Springbot might work for you. Otherwise, there are other more robust tools out there to accomplish the same goals. They need to work on more integrations with other ESPs and retargeting providers. And they need to work on making sure the data being sent to their customers is accurate.
Melissa Best | TrustRadius Reviewer

Feature Rating Comparison

Online Storefront

Datorama
Springbot
2.1
Product management
Datorama
Springbot
2.0
Bulk product upload
Datorama
Springbot
1.0
Branding
Datorama
Springbot
1.0
Mobile storefront
Datorama
Springbot
1.0
Product variations
Datorama
Springbot
9.0
Website integration
Datorama
Springbot
1.0
Visual customization
Datorama
Springbot
1.0
CMS
Datorama
Springbot
1.0

Online Shopping Cart

Datorama
Springbot
1.5
Abandoned cart recovery
Datorama
Springbot
2.0
Checkout user experience
Datorama
Springbot
1.0

Online Payment System

Datorama
Springbot
1.0
eCommerce security
Datorama
Springbot
1.0

eCommerce Marketing

Datorama
Springbot
1.0
Promotions & discounts
Datorama
Springbot
1.0
Personalized recommendations
Datorama
Springbot
1.0
SEO
Datorama
Springbot
1.0

eCommerce Business Management

Datorama
Springbot
2.6
Multi-site management
Datorama
Springbot
1.0
Order processing
Datorama
Springbot
9.0
Inventory management
Datorama
Springbot
1.0
Shipping
Datorama
Springbot
1.0
Custom functionality
Datorama
Springbot
1.0

Pros

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore | TrustRadius Reviewer

Springbot

  • They make promises
  • They could design nice things
Anonymous | TrustRadius Reviewer

Cons

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch | TrustRadius Reviewer

Springbot

  • Daily reports sometimes didn't arrive in my inbox. I'd have to contact my rep and wait several days before the issue was fixed. Sometimes the data on the daily report was incorrect. I would check revenue against the sales report in Magento and Google Analytics and the numbers didn't match up. It made it impossible for me to trust the data I was being given.
  • The Springbot shortened URLs were not adopted by our social engagement specialist because she felt they looked like spam links and our fans weren't clicking on them.
  • My social engagement specialist also didn't like the social posting tool. She felt it was more difficult to schedule her posts and decided to use Hootsuite instead. This took out an entire channel that we should have been able to track in Springbot.
  • All of the daily marketing suggestions pertained to SEO. Most of the time suggesting we increase the word count on our product descriptions. I would have loved to be able to turn off the SEO suggestions and find more actionable items than rewriting 900+ product descriptions which we had paid an SEO company thousands of dollars to write.
  • Our abandoned cart reporting was working at first and then stopped. When I asked why they said it was interference from another platform we were using on our site. But that platform was being used when the abandoned cart report was working, so that didn't make sense to me.
  • Springbot only integrated with MailChimp. At the time we were using Bronto for our ESP. My rep kept suggesting sending Welcome emails and Abandoned cart emails through Springbot. However, that would have screwed up my data in Bronto. Also, I didn't feel like I could customize the triggered emails enough to look like the emails going out in Bronto without having to bring a coder in.
  • We weren't able to use the trackable links in Google Adwords, which is where most of our revenue comes from. The trackable link caused a problem with Google Adwords' own tracking URLs.
Melissa Best | TrustRadius Reviewer

Usability

Datorama

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.0
Based on 1 answer
It's very easy to use, just not always accurate.
Melissa Best | TrustRadius Reviewer

Alternatives Considered

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
Anonymous | TrustRadius Reviewer

Springbot

  • We were not able to send a single email through them in 3 months.
  • Wasted numerous hours of dealing with onboarding.
Anonymous | TrustRadius Reviewer

Pricing Details

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Datorama
7.0
Springbot
1.0

Usability

Datorama
Springbot
9.0

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