What users are saying about
24 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

D&B Hoovers (formerly Avention)

If you're with a big company that can afford to pay $500 - 1000 per month or more for data, then this platform may have a lot of value for you. That's in part because you could use it to produce actionable insights on a mass scale and you may not be worried about the cost of incorrect data. If your company is a smaller company working on a budget, this most likely is not the solution for you.
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Feature Rating Comparison

Prospecting

D&B Hoovers (formerly Avention)
7.0
Advanced search
D&B Hoovers (formerly Avention)
7.4
Identification of new leads
D&B Hoovers (formerly Avention)
7.8
List quality
D&B Hoovers (formerly Avention)
6.4
List upload/download
D&B Hoovers (formerly Avention)
7.1
Ideal customer targeting
D&B Hoovers (formerly Avention)
7.1
Load time/data access
D&B Hoovers (formerly Avention)
6.2

Sales Intelligence Data Standards

D&B Hoovers (formerly Avention)
7.3
Contact information
D&B Hoovers (formerly Avention)
6.5
Company information
D&B Hoovers (formerly Avention)
7.5
Industry information
D&B Hoovers (formerly Avention)
7.8

Data Augmentation & Lead Qualification

D&B Hoovers (formerly Avention)
7.0
Lead qualification process
D&B Hoovers (formerly Avention)
6.1
Smart lists and recommendations
D&B Hoovers (formerly Avention)
6.8
Salesforce integration
D&B Hoovers (formerly Avention)
7.9
Company/business profiles
D&B Hoovers (formerly Avention)
8.0
Alerts and reminders
D&B Hoovers (formerly Avention)
7.4
Data hygiene
D&B Hoovers (formerly Avention)
6.2
Automatic data refresh
D&B Hoovers (formerly Avention)
6.9
Tags
D&B Hoovers (formerly Avention)
7.6
Filters and segmentation
D&B Hoovers (formerly Avention)
6.5

Sales Intelligence Email Features

D&B Hoovers (formerly Avention)
8.6
Sales email templates
D&B Hoovers (formerly Avention)
8.6
Append emails to records
D&B Hoovers (formerly Avention)
8.6

Pros

D&B Hoovers (formerly Avention)

  • It provides financial data (revenue, net profit and other terms in the annual financial report) in a standardized form which is easy to understand.
  • It regularly updates the news and trigger events of the business like mergers and acquisition, changes in leadership, etc
  • Besides providing the general details of the businesses, it also provides Call Prep Questions, Executive Insight, SWOT analysis which are quite helpful when you are preparing your pre-sales data.
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Cons

D&B Hoovers (formerly Avention)

  • Their order management process is cumbersome
  • Negotiating can be difficult as their Sales teams always have to seek multiple approvals to move forward
  • They don't advertise their big picture strengths and their transformative capabilities nearly well enough
Greg McLaughlin profile photo

Support

D&B Hoovers (formerly Avention)

D&B Hoovers (formerly Avention) 10.0
Based on 1 answer
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Alternatives Considered

D&B Hoovers (formerly Avention)

D&B stacks up but not very high. ZoomInfo is in the lead for newer-looking technology and data quality. Sales Navigator is a powerhouse in the space and probably has the whole package that I'd want during prospecting except for the business code. Crunchbase has newer information and industry trends that are hard to beat. Hopefully D&B can modernize to stack up and make a more appealing UI/UX.
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Return on Investment

D&B Hoovers (formerly Avention)

  • Positive impacts have been being able to find the right person at the right company and be able to email or call them to schedule sales leads.
  • Not much negative impact besides some emails bouncing.
Lindsey Schultz profile photo

Pricing Details

D&B Hoovers (formerly Avention)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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