D&B Hoovers vs. Lattice Engines (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.6 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Lattice Engines (discontinued)
Score 2.0 out of 10
N/A
D&B Lattice (formerly Lattice Engines) was a Predictive Lead Scoring solution that blended the contact profile and behavioral information from Marketing Automation systems with additional attributes that could contain hidden buying signals. The product has been discontinued.N/A
Pricing
D&B HooversLattice Engines (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversLattice Engines (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversLattice Engines (discontinued)
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
D&B HooversLattice Engines (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.2
72 Ratings
8% above category average
Lattice Engines (discontinued)
-
Ratings
Advanced search8.468 Ratings00 Ratings
Identification of new leads8.064 Ratings00 Ratings
List quality7.769 Ratings00 Ratings
List upload/download8.864 Ratings00 Ratings
Ideal customer targeting7.860 Ratings00 Ratings
Load time/data access8.368 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.0
72 Ratings
6% above category average
Lattice Engines (discontinued)
-
Ratings
Contact information6.864 Ratings00 Ratings
Company information8.971 Ratings00 Ratings
Industry information8.270 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
69 Ratings
8% above category average
Lattice Engines (discontinued)
-
Ratings
Lead qualification process7.044 Ratings00 Ratings
Smart lists and recommendations7.353 Ratings00 Ratings
Salesforce integration8.737 Ratings00 Ratings
Company/business profiles9.065 Ratings00 Ratings
Alerts and reminders8.047 Ratings00 Ratings
Data hygiene7.854 Ratings00 Ratings
Automatic data refresh7.748 Ratings00 Ratings
Tags8.039 Ratings00 Ratings
Filters and segmentation8.252 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
8.8
30 Ratings
15% above category average
Lattice Engines (discontinued)
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records7.630 Ratings00 Ratings
Best Alternatives
D&B HooversLattice Engines (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Mediafly Intelligence360
Mediafly Intelligence360
Score 7.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Clari
Clari
Score 8.3 out of 10
Enterprises
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
Clari
Clari
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversLattice Engines (discontinued)
Likelihood to Recommend
8.8
(77 ratings)
2.0
(7 ratings)
Likelihood to Renew
9.1
(6 ratings)
8.1
(5 ratings)
Usability
10.0
(2 ratings)
9.0
(2 ratings)
Availability
10.0
(2 ratings)
9.1
(2 ratings)
Performance
9.0
(1 ratings)
9.0
(2 ratings)
Support Rating
7.6
(5 ratings)
8.7
(3 ratings)
In-Person Training
-
(0 ratings)
8.3
(2 ratings)
Online Training
-
(0 ratings)
7.0
(2 ratings)
Implementation Rating
10.0
(2 ratings)
7.8
(3 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversLattice Engines (discontinued)
Likelihood to Recommend
Dun & Bradstreet
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoover could be a useful tool If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option
Read full review
Discontinued Products
Lattice has been difficult to work with in the past few months. We've struggled internally to try and improve their models, but it hasn't proven itself to offer substantial value. We're able to suppress low quality leads, but Lattice also promotes some questionable leads at times and also grades high potential leads as low scoring. We've tried time and time again to improve the model, but they haven't offered much in terms of help or partnership.
Read full review
Pros
Dun & Bradstreet
  • allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
  • Has a variety of personnel that you can view and sort by level, name, or email availability.
  • Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.
Read full review
Discontinued Products
  • Ease of use. It is a no brainer for our sales teams. They go through just 10 minutes of training. It is very prescriptive and clear. There is a minimal amount of flipping to get through what they need to. Everything is just on one screen.
  • Integration to Salesforce.com. The level of integration today is moderate. It integrates opportunity to opportunity. As soon as a sales person converts, it flows.
  • They are highly responsive as a vendor. If there’s a field that we want to add, they will adapt the product for us very quickly.
  • The model for professional services (fee based) is very flexible. It’s as much as you need. They advocate high service level for ramping new regions, and are very flexible with feet on the ground and helping out.
Read full review
Cons
Dun & Bradstreet
  • We should be able to "exclude" words from titles or company names
  • Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
Read full review
Discontinued Products
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
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Likelihood to Renew
Dun & Bradstreet
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Read full review
Discontinued Products
I will continue to use PRISM, especially now, because I after 3 years in the same geography, I have just transferred to a new territory. The tool really helps me focus on the best opportunities to pursue, which can sometimes be difficult with over 100 assigned accounts
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Usability
Dun & Bradstreet
Because it's easy to use
Read full review
Discontinued Products
The product is part of a service. The team from Lattice did a great job of supporting us and of delivering the results we set out to attain. They became an integral part of our success.
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Reliability and Availability
Dun & Bradstreet
Always available on desktop or mobile.
Read full review
Discontinued Products
We have not had any outages.
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Performance
Dun & Bradstreet
Meets our needs
Read full review
Discontinued Products
The Lattice team kept the timelines we agreed to and pushed the envelop to deliver ahead of time when we needed it.
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Support Rating
Dun & Bradstreet
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.
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Discontinued Products
It's very good. They are very responsive. They aren’t pushy on providing too much. They are very transparent about what you’re getting and paying for
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In-Person Training
Dun & Bradstreet
No answers on this topic
Discontinued Products
Please see my answers to the previous question. We had very good feedback from our product management, strategy and sales leadership and reps regarding our training.
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Online Training
Dun & Bradstreet
No answers on this topic
Discontinued Products
I have just watched videos. They have very good pure video based training for high level. I have seen the training for reps. It is not very complex
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Implementation Rating
Dun & Bradstreet
I was not part of the implementation as that stayed with Dev team.
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Discontinued Products
The implementation hit the milestones we established. Lattice was VERY committed to helping us make sure what we committed back to the organization was met.
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Alternatives Considered
Dun & Bradstreet
The company information provided by D & B hoovers is extremely in-depth and in detail, the accuracy of the information provided gives a very good idea about the prospective company and helps in making cohorts and evaluation fit. As compared to other companies D & B hoovers is not as efficient in detecting buyer intent which other tools like Slintel are very good at. D & B Hoovers gives amazing company info however it can improve on sharing information about buyer intent. Sales Navigator by far provides extremely accurate information with is almost 100% accurate. However, Navigator does not provide buyer intent information.
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Discontinued Products
Lattice was an incumbent tool from several years ago. Early on, we enjoyed a good relationship with the team there. After the acquisition, we have definitely seen a decrease in the quality of support and engagement from the team. As a result, we will look at several competing vendors when our contract ends with Lattice.
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Scalability
Dun & Bradstreet
We're a small company with few users, so scalability has not been an issue.
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Discontinued Products
No answers on this topic
Return on Investment
Dun & Bradstreet
  • Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
  • A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
  • Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
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Discontinued Products
  • We have seen quantifiable ROI when our reps have used the product to target accounts. In a recent example we found that accounts that targeted these "hi-po" accounts identified by using Lattice analytics created over $27M in pipeline over a month long period for a key product we are interested in selling more of to customers, compared to a less than $1M for accounts that were not identified as "hi-po".
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ScreenShots

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence