What users are saying about
111 Ratings
5 Ratings
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Score 7.6 out of 100
111 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

Decibel Insight

It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
Anonymous | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Security

Decibel Insight
Tealium iQ
8.7
Role-based user permissions
Decibel Insight
Tealium iQ
8.7

Tag Management

Decibel Insight
Tealium iQ
7.1
Tag library
Decibel Insight
Tealium iQ
8.5
Tag variable mapping
Decibel Insight
Tealium iQ
8.0
Ease of writing custom tags
Decibel Insight
Tealium iQ
6.4
Rules-driven tag execution
Decibel Insight
Tealium iQ
7.2
Tag performance monitoring
Decibel Insight
Tealium iQ
5.8
Improved page load times
Decibel Insight
Tealium iQ
5.1
Mobile app tagging
Decibel Insight
Tealium iQ
7.2
Library of JavaScript extensions
Decibel Insight
Tealium iQ
8.5

Data Management & Integrity

Decibel Insight
Tealium iQ
7.4
Event tracking
Decibel Insight
Tealium iQ
8.2
Mobile event tracking
Decibel Insight
Tealium iQ
7.5
Data distribution management
Decibel Insight
Tealium iQ
8.0
Universal data layer
Decibel Insight
Tealium iQ
8.6
Automated error checking
Decibel Insight
Tealium iQ
4.8

Pros

Decibel Insight

  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

Decibel Insight

  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Decibel Insight

Decibel Insight 7.3
Based on 1 answer
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

Decibel Insight

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 8.5
Based on 5 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

Decibel Insight

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

Decibel Insight

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 10.0
Based on 1 answer
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

Decibel Insight

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

Decibel Insight

Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
Anonymous | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

Decibel Insight

  • Helps clients buy-in to our redesign proposals.
  • Helps create trust with our clients when they can see clear evidence of our claims.
  • Clients are impressed by it.
Anonymous | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

Decibel Insight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Decibel Insight
7.3
Tealium iQ
7.4

Likelihood to Renew

Decibel Insight
7.3
Tealium iQ
9.6

Usability

Decibel Insight
Tealium iQ
8.5

Performance

Decibel Insight
Tealium iQ
9.0

Support Rating

Decibel Insight
Tealium iQ
10.0

Implementation Rating

Decibel Insight
Tealium iQ
7.0

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