Medallia Digital Experience Analytics vs. VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Medallia Digital Experience Analytics
Score 8.6 out of 10
N/A
Medallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.
$40
per month
VWO
Score 8.4 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Medallia Digital Experience AnalyticsVWO
Editions & Modules
No answers on this topic
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
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The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Medallia Digital Experience AnalyticsVWO
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Medallia Digital Experience AnalyticsVWO
Considered Both Products
Medallia Digital Experience Analytics

No answer on this topic

VWO
Chose VWO
VWO has come a long way since we first started using their software. With their new full-featured conversion optimization platform, we are able to connect things at a deeper level than ever before. Because of this we have ended our contracts with several vendors in order to …
Top Pros
Top Cons
Features
Medallia Digital Experience AnalyticsVWO
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Medallia Digital Experience Analytics
-
Ratings
VWO
7.6
8 Ratings
12% below category average
a/b experiment testing00 Ratings8.21 Ratings
Split URL testing00 Ratings9.11 Ratings
Multivariate testing00 Ratings8.88 Ratings
Multi-page/funnel testing00 Ratings6.41 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Test significance00 Ratings7.31 Ratings
Visual / WYSIWYG editor00 Ratings7.31 Ratings
Advanced code editor00 Ratings9.11 Ratings
Visitor recordings00 Ratings6.41 Ratings
Preview mode00 Ratings6.41 Ratings
Test duration calculator00 Ratings6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Medallia Digital Experience Analytics
-
Ratings
VWO
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings7.31 Ratings
Traffic allocation control00 Ratings9.11 Ratings
Website personalization00 Ratings7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Medallia Digital Experience Analytics
-
Ratings
VWO
7.0
1 Ratings
20% below category average
Heatmap tool00 Ratings6.41 Ratings
Click analytics00 Ratings6.41 Ratings
Scroll maps00 Ratings6.41 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings7.31 Ratings
Results segmentation00 Ratings5.51 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
Medallia Digital Experience AnalyticsVWO
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Medallia Digital Experience AnalyticsVWO
Likelihood to Recommend
6.9
(3 ratings)
8.5
(105 ratings)
Likelihood to Renew
7.3
(1 ratings)
8.7
(20 ratings)
Usability
-
(0 ratings)
8.2
(2 ratings)
Availability
-
(0 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
-
(0 ratings)
3.6
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Medallia Digital Experience AnalyticsVWO
Likelihood to Recommend
Medallia
When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.
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Wingify Pvt Ltd
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
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Pros
Medallia
  • Heat mapping provides a great understanding of UI pain points/bugs
  • Integration with analytics tools (we use Adobe) brings in analytics analysis as well
  • Helps to understand the user journey and where dropoff is occurring
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Wingify Pvt Ltd
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
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Cons
Medallia
  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
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Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Likelihood to Renew
Medallia
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
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Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Usability
Medallia
No answers on this topic
Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability
Medallia
No answers on this topic
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Performance
Medallia
No answers on this topic
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
Medallia
No answers on this topic
Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Online Training
Medallia
No answers on this topic
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
Medallia
No answers on this topic
Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
Medallia
I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
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Wingify Pvt Ltd
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
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Scalability
Medallia
No answers on this topic
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Return on Investment
Medallia
  • We have improved form fills, which has provided more sales leads
  • We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
  • We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users
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Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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ScreenShots

VWO Screenshots

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