What users are saying about
173 Ratings
5 Ratings
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Score 7.5 out of 100
173 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

Decibel Insight

It doesn't replace traditional analytics tools like Google Analytics, but works best alongside them. Google Analytics is ideal for number crunching and stats, but it can't tell you why the stats are they way they are. DI helps answer those questions, it does things that Google can't do - showing information about clicks or scrolling on a specific page, and showing how much each page element contributes to your bottom line. The user playback tool is very very useful. In combination with the interaction maps, it's a great way to highlight key site issues quickly, and develop strategies of dealing with them.
Anonymous | TrustRadius Reviewer

VWO

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
Kevin McLallen | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Decibel Insight
VWO
7.5
a/b experiment testing
Decibel Insight
VWO
8.2
Split URL testing
Decibel Insight
VWO
9.1
Multivariate testing
Decibel Insight
VWO
7.7
Multi-page/funnel testing
Decibel Insight
VWO
6.4
Cross-browser testing
Decibel Insight
VWO
8.2
Test significance
Decibel Insight
VWO
7.3
Visual / WYSIWYG editor
Decibel Insight
VWO
7.3
Advanced code editor
Decibel Insight
VWO
9.1
Visitor recordings
Decibel Insight
VWO
6.4
Preview mode
Decibel Insight
VWO
6.4
Test duration calculator
Decibel Insight
VWO
6.4

Audience Segmentation & Targeting

Decibel Insight
VWO
8.2
Standard visitor segmentation
Decibel Insight
VWO
9.1
Behavioral visitor segmentation
Decibel Insight
VWO
7.3
Traffic allocation control
Decibel Insight
VWO
9.1
Website personalization
Decibel Insight
VWO
7.3

Results and Analysis

Decibel Insight
VWO
7.0
Heatmap tool
Decibel Insight
VWO
6.4
Click analytics
Decibel Insight
VWO
6.4
Scroll maps
Decibel Insight
VWO
6.4
Conversion tracking
Decibel Insight
VWO
8.2
Goal tracking
Decibel Insight
VWO
8.2
Test reporting
Decibel Insight
VWO
7.3
Results segmentation
Decibel Insight
VWO
5.5
Experiments results dashboard
Decibel Insight
VWO
8.2

Pros

Decibel Insight

  • Easy and intuitive. The interface isn't overly complex.
  • Information is presented clearly.
  • Easy to find the information I'm looking for. Again, this is due to the simplicity.
  • The user playback tool is very powerful. It's like a video recording of where the client goes throughout the site.
Anonymous | TrustRadius Reviewer

VWO

  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
Michel Zurkirchen | TrustRadius Reviewer

Cons

Decibel Insight

  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
Anonymous | TrustRadius Reviewer

VWO

  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Joseph Collins | TrustRadius Reviewer

Likelihood to Renew

Decibel Insight

Decibel Insight 7.3
Based on 1 answer
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
Anonymous | TrustRadius Reviewer

VWO

VWO 8.7
Based on 20 answers
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Tom Kerwin | TrustRadius Reviewer

Usability

Decibel Insight

No score
No answers yet
No answers on this topic

VWO

VWO 8.2
Based on 2 answers
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Anonymous | TrustRadius Reviewer

Support Rating

Decibel Insight

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 4 answers
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
Anonymous | TrustRadius Reviewer

Implementation Rating

Decibel Insight

No score
No answers yet
No answers on this topic

VWO

VWO 9.1
Based on 3 answers
Very easy, and great support in case you find any challenges.
Ahmad Rahman | TrustRadius Reviewer

Alternatives Considered

Decibel Insight

Doesn't replace Google Analytics, but serves as a complement to them. Does things that Google cannot do. Other products are quite narrow in scope - they only do one kind of heatmap, or only track visitors. DI is more fully featured as a suite of tools.
Anonymous | TrustRadius Reviewer

VWO

We have used conversion.com and Lucky Orange. This is the 3rd CRO tool we have purchased. I think VWO is better than the other two. We also evaluated Optimizely and VWO was the clear winner in terms of price and functionality. The one thing that VWO lacked that Optimizely had was the ability to add custom dimensions to users for more granular business-specific testing segments.
Thomas (TJ) Tate | TrustRadius Reviewer

Return on Investment

Decibel Insight

  • Helps clients buy-in to our redesign proposals.
  • Helps create trust with our clients when they can see clear evidence of our claims.
  • Clients are impressed by it.
Anonymous | TrustRadius Reviewer

VWO

  • We've been able to roll out new design patterns with confidence that short term revenue is not negatively effected.
  • We've had more wins than losses, as the company is just ramping up a testing strategy. We know percentage of wins will go down as we optimize, but VWO has been vital on making calculated steps along the way.
Hovhannes Mkhitaryan | TrustRadius Reviewer

Screenshots

Decibel Insight

Pricing Details

Decibel Insight

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Decibel Insight Editions & Modules

Additional Pricing Details

VWO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

VWO Editions & Modules

Edition
TESTINGGet a Demo1
CONVERSION OPTIMIZATIONGet a Demo2
ENTERPRISEGet a Demo3
  1. The classic VWO A/B testing solution
  2. The all-in-one platform for all your optimization needs
  3. Customized solution with advanced AB testing and conversion optimization capabilities
Additional Pricing Details
For any additional information about pricing and plans, visit https://vwo.com/pricing/

Rating Summary

Likelihood to Recommend

Decibel Insight
7.3
VWO
7.9

Likelihood to Renew

Decibel Insight
7.3
VWO
8.7

Usability

Decibel Insight
VWO
8.2

Reliability and Availability

Decibel Insight
VWO
9.1

Performance

Decibel Insight
VWO
8.2

Support Rating

Decibel Insight
VWO
9.1

Online Training

Decibel Insight
VWO
6.4

Implementation Rating

Decibel Insight
VWO
9.1

Scalability

Decibel Insight
VWO
8.2

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