What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

Definitive Healthcare

Definitive is very well suited when you need overall knowledge of an organization. I would not recommend using this specifically to enrich the database with contact records.
Anonymous | TrustRadius Reviewer

MediaRadar

It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Definitive Healthcare
MediaRadar
8.8
Advanced search
Definitive Healthcare
MediaRadar
8.1
Identification of new leads
Definitive Healthcare
MediaRadar
8.2
List quality
Definitive Healthcare
MediaRadar
9.0
List upload/download
Definitive Healthcare
MediaRadar
9.3
Ideal customer targeting
Definitive Healthcare
MediaRadar
9.1
Load time/data access
Definitive Healthcare
MediaRadar
9.4

Sales Intelligence Data Standards

Definitive Healthcare
MediaRadar
8.7
Contact information
Definitive Healthcare
MediaRadar
8.8
Company information
Definitive Healthcare
MediaRadar
8.5
Industry information
Definitive Healthcare
MediaRadar
8.8

Data Augmentation & Lead Qualification

Definitive Healthcare
MediaRadar
7.3
Lead qualification process
Definitive Healthcare
MediaRadar
9.1
Smart lists and recommendations
Definitive Healthcare
MediaRadar
7.4
Salesforce integration
Definitive Healthcare
MediaRadar
7.0
Company/business profiles
Definitive Healthcare
MediaRadar
7.1
Alerts and reminders
Definitive Healthcare
MediaRadar
7.2
Data hygiene
Definitive Healthcare
MediaRadar
5.9
Automatic data refresh
Definitive Healthcare
MediaRadar
7.3
Tags
Definitive Healthcare
MediaRadar
6.9
Filters and segmentation
Definitive Healthcare
MediaRadar
7.7

Sales Intelligence Email Features

Definitive Healthcare
MediaRadar
8.0
Sales email templates
Definitive Healthcare
MediaRadar
8.0
Append emails to records
Definitive Healthcare
MediaRadar
8.0

Pros

Definitive Healthcare

  • We can link information directly to Salesforce pages. Automatically updates on pages.
  • Gives specifics about organizations such as executives, size, revenue, etc.
Anonymous | TrustRadius Reviewer

MediaRadar

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
David Willette | TrustRadius Reviewer

Cons

Definitive Healthcare

  • I have noticed they do not update C suite members often, so when trying to reach out to prospects, the information can be outdated.
Anonymous | TrustRadius Reviewer

MediaRadar

  • Could be more user-friendly
  • Could be less costly
Cassidy Ebert | TrustRadius Reviewer

Alternatives Considered

Definitive Healthcare

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.
Anonymous | TrustRadius Reviewer

MediaRadar

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.
Anonymous | TrustRadius Reviewer

Return on Investment

Definitive Healthcare

  • Made it easy for us to define which companies we should be reaching out to.
  • Integration with Salesforce made accounts more efficient.
Anonymous | TrustRadius Reviewer

MediaRadar

  • It has allowed us to create compelling pitches that result in business for our company.
Anonymous | TrustRadius Reviewer

Pricing Details

Definitive Healthcare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MediaRadar

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Definitive Healthcare
7.0
MediaRadar
9.3

Add comparison