Definitive Healthcare vs. MixRank

I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice

Incentivized

• Provides a list of hospitals, health systems, medical groups, and practices
• Helps show what locations are under certain systems or groups
• Gives insight into specialties and employee counts

Incentivized

• Easy to use UI
• Has a pretty good range of support for iOS, Android and mobile web.
• Lists are easy to pull
• Good customer support.

Incentivized

• Outdated UI and lacks integration with popular software
• Account Management team is unempowered to solve problems or come up with creative solutions.
• Slow response time. I waited 3 weeks for a response from their team on a question.
• Database lack key contacts especially Director level and above. Poor tool for sales team.
• Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.

• The interface is not as user friendly as other platforms.
• Contact information can be off with regards to smaller indie publishers/developers.
• I would like to edit the information that is provided in CSV reports.

Incentivized

It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.

Account Managers and team often do not respond for weeks at a time.

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.

Incentivized

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them

Incentivized

• In my experience, We've experienced no value from the data
• In my opinion, we've paid for no value
• So the RoI is negative

• It gave us the ability to target the right organizations for our business
• Gave clear insights on competitors in the mobile Ad Tech Space
• Gave us lists of potential customers at scale.

Incentivized