Definitive Healthcare vs. PersistIQ

I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.

PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use

Incentivized

• Provides a list of hospitals, health systems, medical groups, and practices
• Helps show what locations are under certain systems or groups
• Gives insight into specialties and employee counts

Incentivized

• Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
• Makes it easy to manage large-scale cold email campaigns with 3+ steps.
• When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.

Incentivized

• Outdated UI and lacks integration with popular software
• Account Management team is unempowered to solve problems or come up with creative solutions.
• Slow response time. I waited 3 weeks for a response from their team on a question.
• Database lack key contacts especially Director level and above. Poor tool for sales team.
• Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.

• I wish there was a way to send more than 1,000 emails per day.
• If it had more integrations with data scrapers or ways to add new leads it would be much better.
• I'd like a way to go deeper into a lot of my stats on various emails.

Incentivized

It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.

Account Managers and team often do not respond for weeks at a time.

Terrible; non-existent. Weeks without replies, and no improvements in 4 months.

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.

Incentivized

We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.

Incentivized

• In my experience, We've experienced no value from the data
• In my opinion, we've paid for no value
• So the RoI is negative

• Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
• We're able to understand message performance more rapidly and readily having used PersistIQ.
• PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.

Incentivized