Insider Growth Management Platform (GMP) vs. Delighted by Qualtrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
Delighted by Qualtrics
Score 8.6 out of 10
Small Businesses (1-50 employees)
Delighted is a tool for gathering real time, actionable feedback from customers via email, web or SMS. Delighted uses the Net Promoter System to measure the customer journey, and takes care of aspects of the customer feedback process from collection and analysis, through notification and distribution. Delighted aims to be the single source to manage surveys for customers, partners, vendors and employees. This is to enable organizations of all sizes to create a customer-centric organization, …
$25
Pricing
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Editions & Modules
No answers on this topic
Survey 100 people/month
$25
Survey 750 people/month
$49
Survey 2500 people/month
$99
Survey 5000 people/month
$149
Survey 10,000 people/month
$249
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount with annual payment. Contact the vendor at hello@delighted.com for custom pricing.
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Jotform
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Score 8.7 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Jotform
Jotform
Score 8.7 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Verint Voice of the Customer
Verint Voice of the Customer
Score 7.8 out of 10
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User Ratings
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Likelihood to Recommend
9.0
(2 ratings)
9.0
(5 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Insider Growth Management Platform (GMP)Delighted by Qualtrics
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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Qualtrics
Delighted is best suited for organizations starting off with their Customer Experience journey. Off the bat, you want to start with a platform that's affordable and easy to set up. Once you've gotten the hang of running a Customer Experience program, you can move up to a more advanced platform like Qualtrics. Luckily, Qualtrics acquired Delighted a couple of years back so transitioning should be frictionless.
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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Qualtrics
  • Simple and easy to use
  • Data exporting is always nice
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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Qualtrics
  • Having the ability to add in additional questions (more of a survey) would be helpful.
  • I wish there was a way to ask questions that would categorize the areas in which we need to improve. ie. "this is related to_____" and then have a drop down with different departments.
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Usability
Insider
No answers on this topic
Qualtrics
We run surveys every single day and have the responses fed directly into our Slack instance. Everyone in the organization (not just CX) can view and resolve any issues customers bring up without needing for them to reach out to our Customer Support team. Truly, Delighted has made the organization more customer centric by delivering the feedback right where everyone is (no PowerPoint presentations required).
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Support Rating
Insider
No answers on this topic
Qualtrics
I have nothing but good things to say about Delighted's Concierge team. They have been quick to respond and have been able to make a lot of our customization requests a reality. They're also very open to product requests and suggestions and have been quick in churning out new features ever so often.
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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Qualtrics
I chose Delighted because it offered an affordable price point to get started, yet with plenty of room to grow. We started with 2,500 contacts per month, which is more generous than competitors offer at a similar price. I also saw that Delighted could integrate with Salesforce and Intercom (plus API capabilities), so I knew we wouldn't outgrow Delighted quickly. Since Delighted has been acquired by Qualtrics, I expect that its capabilities will only increase.
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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Qualtrics
  • Our organization is focused on providing outstanding customer service, and we use Delighted to survey our customers and find out how they feel we are doing. We have been able to identify problems and hiccups in our service from customer responses with Delighted, and have been able to correct and improve on those.
  • As I mentioned earlier, Delighted is on the expensive side, and we have explored cheaper options. But the ease of use for our customers, and the easy to digest reporting has kept us with Delighted.
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ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module

Delighted by Qualtrics Screenshots

Screenshot of See customer feedback at a glance; responsive for mobileScreenshot of Customer trends and saved feedback from different customer segmentsScreenshot of Gather feedback online or via SMSScreenshot of Gather feedback with just one click in via email