What users are saying about
4 Ratings
4 Ratings
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Score 9 out of 100
61 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.8

Delivra

68%
9.1

VerticalResponse

91%
VerticalResponse from Deluxe ranks higher in 9/9 features

WYSIWYG email editor

7.0
70%
1 Rating
8.9
89%
6 Ratings

Dynamic content

8.0
80%
1 Rating
9.9
99%
4 Ratings

Ability to test dynamic content

8.0
80%
1 Rating
9.9
99%
3 Ratings

A/B testing

7.0
70%
1 Rating
8.1
81%
4 Ratings

Mobile optimization

7.0
70%
2 Ratings
7.0
70%
4 Ratings

Email deliverability reporting

9.8
98%
4 Ratings
10.0
100%
14 Ratings

List management

2.2
22%
2 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

5.0
50%
1 Rating
9.0
90%
2 Ratings

Landing pages

N/A
0 Ratings
8.8
88%
3 Ratings

Reporting & Analytics

7.4

Delivra

74%
9.4

VerticalResponse

94%
VerticalResponse from Deluxe ranks higher in 2/3 features

Dashboards

9.0
90%
2 Ratings
8.8
88%
8 Ratings

Standard reports

8.1
81%
2 Ratings
9.4
94%
8 Ratings

Custom reports

5.0
50%
1 Rating
10.0
100%
5 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.1

Delivra

61%
2 Ratings
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

Delivra

N/A
0 Ratings
8.6

VerticalResponse

86%
19 Ratings

Usability

Delivra

N/A
0 Ratings
9.0

VerticalResponse

90%
5 Ratings

Availability

Delivra

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

Delivra

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

Delivra

N/A
0 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

Delivra

N/A
0 Ratings
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

Delivra

N/A
0 Ratings
10.0

VerticalResponse

100%
8 Ratings

Likelihood to Recommend

Campaign Monitor

As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.
Read full review

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Pros

Campaign Monitor

  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
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Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
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Cons

Campaign Monitor

  • The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
  • Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
  • Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
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Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Pricing Details

Delivra

Starting Price

Editions & Modules

Delivra editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    VerticalResponse

    Starting Price

    $9 per month

    Editions & Modules

    VerticalResponse editions and modules pricing
    EditionModules
    Basic$11.001
    Pro$16.002
    Pro Plus$196.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review

    Usability

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Read full review

    Reliability and Availability

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    Never had an issue with uptime
    Read full review

    Performance

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    No issues
    Read full review

    Support Rating

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Read full review

    Online Training

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review

    Implementation Rating

    Campaign Monitor

    No answers on this topic

    Deluxe Corporation

    Salesforce integration never worked right. We had to abandon.
    Read full review

    Alternatives Considered

    Campaign Monitor

    I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
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    Deluxe Corporation

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Read full review

    Return on Investment

    Campaign Monitor

    • Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
    • Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
    • Overall, we haven't widely deployed Delivra.
    Read full review

    Deluxe Corporation

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Read full review

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