VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
VerticalResponse
Editions & Modules
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
VerticalResponse
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
VerticalResponse
Considered Both Products
VerticalResponse
Chose VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform …
Chose VerticalResponse
Vertical Response is most akin to Constant Contact. No frills, agile, easy to use. The one advantage that it has over Constant Contact is that you don't need to be locked into a month-to-month plan, which is what I needed. Salesforce and HubSpot aren't fair comparisons--these …
Chose VerticalResponse
This was the first bulk emailing system that I tried. I looked into Constant Contact.
Chose VerticalResponse
I think Vertical Response is a lot more user-friendly than Constant Contact and allows for more features that Constant Contact does not. I like the email WYSIWYG feature better on here and it allows us to preview our emails before we send them out to our entire customer base.
Chose VerticalResponse
Vertical Response was already in use when I joined the organization. It was selected for affordability. In comparison to other email marketing platforms, it was harder to use for an end user, but we were able to hire a developer to create some custom templates, and that worked …
Chose VerticalResponse
Pardot is a good tool but with the cost you will get a better value from Vertical Response and easier design capabilities. MailChimp is a widely used tool but I found the list segmentation and general template at Vertical Response to be better.
Chose VerticalResponse
I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement …
Chose VerticalResponse
VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools.
Chose VerticalResponse
Marketo covered more scope than we needed at the time.
Chose VerticalResponse
ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website.

For ExactTarget, we used that in the past and …
Chose VerticalResponse
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
Top Pros
Top Cons
Features
VerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
VerticalResponse
9.9
8 Ratings
19% above category average
WYSIWYG email editor10.07 Ratings
Dynamic content10.05 Ratings
Ability to test dynamic content10.04 Ratings
Landing pages10.04 Ratings
A/B testing10.05 Ratings
Mobile optimization10.05 Ratings
Email deliverability reporting10.08 Ratings
List management10.08 Ratings
Triggered drip sequences9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
VerticalResponse
10.0
9 Ratings
24% above category average
Dashboards10.09 Ratings
Standard reports10.09 Ratings
Custom reports10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
VerticalResponse
10.0
1 Ratings
16% above category average
URL Validation10.01 Ratings
Link Tracking10.01 Ratings
Image Validation10.01 Ratings
Inbox Display10.01 Ratings
Email Accessibility Tools10.01 Ratings
Spelling and Grammar Check10.01 Ratings
Spam Testing10.01 Ratings
Email Previews10.01 Ratings
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User Ratings
VerticalResponse
Likelihood to Recommend
10.0
(28 ratings)
Likelihood to Renew
8.6
(19 ratings)
Usability
9.0
(5 ratings)
Availability
10.0
(1 ratings)
Performance
10.0
(1 ratings)
Support Rating
8.0
(4 ratings)
Online Training
9.0
(1 ratings)
Implementation Rating
10.0
(4 ratings)
User Testimonials
VerticalResponse
Likelihood to Recommend
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
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Cons
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
VerticalResponse
Never had an issue with uptime
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Performance
VerticalResponse
No issues
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Support Rating
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots