What users are saying about
7 Ratings
62 Ratings
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Score 8.4 out of 100
7 Ratings
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Score 10 out of 100

Likelihood to Recommend

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

FreshMail

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface
Holly Bouvier | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

VerticalResponse
9.0
FreshMail
8.6
WYSIWYG email editor
VerticalResponse
8.7
FreshMail
10.0
Dynamic content
VerticalResponse
9.9
FreshMail
8.0
Ability to test dynamic content
VerticalResponse
9.9
FreshMail
8.0
Landing pages
VerticalResponse
8.8
FreshMail
A/B testing
VerticalResponse
8.1
FreshMail
9.0
Mobile optimization
VerticalResponse
7.0
FreshMail
9.0
Email deliverability reporting
VerticalResponse
10.0
FreshMail
10.0
List management
VerticalResponse
10.0
FreshMail
8.0
Triggered drip sequences
VerticalResponse
9.0
FreshMail
7.0

Reporting & Analytics

VerticalResponse
9.4
FreshMail
8.0
Dashboards
VerticalResponse
8.8
FreshMail
10.0
Standard reports
VerticalResponse
9.4
FreshMail
9.0
Custom reports
VerticalResponse
10.0
FreshMail
5.0

Pros

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

FreshMail

  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.
Holly Bouvier | TrustRadius Reviewer

Cons

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Holly Bouvier | TrustRadius Reviewer

Likelihood to Renew

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Usability

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Reliability and Availability

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Performance

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Support Rating

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Online Training

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Implementation Rating

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

FreshMail

No score
No answers yet
No answers on this topic

Alternatives Considered

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

FreshMail

No answers on this topic

Return on Investment

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

FreshMail

  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Holly Bouvier | TrustRadius Reviewer

Screenshots

VerticalResponse

Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details

FreshMail

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

FreshMail Editions & Modules

Additional Pricing Details
FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

Rating Summary

Likelihood to Recommend

VerticalResponse
8.7
FreshMail
9.0

Likelihood to Renew

VerticalResponse
8.6
FreshMail

Usability

VerticalResponse
9.0
FreshMail

Reliability and Availability

VerticalResponse
10.0
FreshMail

Performance

VerticalResponse
10.0
FreshMail

Support Rating

VerticalResponse
8.0
FreshMail

Online Training

VerticalResponse
9.0
FreshMail

Implementation Rating

VerticalResponse
10.0
FreshMail

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