What users are saying about
14 Ratings
61 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.1

VerticalResponse

91%
8.4

FreshMail

84%
VerticalResponse from Deluxe ranks higher in 8/9 features

WYSIWYG email editor

8.9
89%
6 Ratings
8.5
85%
3 Ratings

Dynamic content

10.0
100%
4 Ratings
8.5
85%
3 Ratings

Ability to test dynamic content

10.0
100%
3 Ratings
9.0
90%
3 Ratings

Landing pages

8.8
88%
3 Ratings
9.0
90%
2 Ratings

A/B testing

8.0
80%
4 Ratings
8.0
80%
3 Ratings

Mobile optimization

7.0
70%
4 Ratings
7.0
70%
3 Ratings

Email deliverability reporting

10.0
100%
14 Ratings
10.0
100%
4 Ratings

List management

10.0
100%
7 Ratings
7.0
70%
3 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
8.5
85%
3 Ratings

Reporting & Analytics

9.4

VerticalResponse

94%
8.2

FreshMail

82%
VerticalResponse from Deluxe ranks higher in 3/3 features

Dashboards

8.8
88%
8 Ratings
8.0
80%
3 Ratings

Standard reports

9.4
94%
8 Ratings
8.0
80%
3 Ratings

Custom reports

10.0
100%
5 Ratings
8.5
85%
3 Ratings

Pre-Send Testing

VerticalResponse

Feature Set Not Supported
N/A
8.4

FreshMail

84%
FreshMail ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.5
85%
2 Ratings

Link Tracking

N/A
0 Ratings
9.5
95%
2 Ratings

Image Validation

N/A
0 Ratings
8.0
80%
2 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
2 Ratings

Email Accessibility Tools

N/A
0 Ratings
9.0
90%
2 Ratings

Spelling and Grammar Check

N/A
0 Ratings
8.0
80%
2 Ratings

Spam Testing

N/A
0 Ratings
8.0
80%
2 Ratings

Email Previews

N/A
0 Ratings
8.0
80%
2 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

VerticalResponse

87%
27 Ratings
8.5

FreshMail

85%
3 Ratings

Likelihood to Renew

8.6

VerticalResponse

86%
19 Ratings

FreshMail

N/A
0 Ratings

Usability

9.0

VerticalResponse

90%
5 Ratings

FreshMail

N/A
0 Ratings

Availability

10.0

VerticalResponse

100%
2 Ratings

FreshMail

N/A
0 Ratings

Performance

10.0

VerticalResponse

100%
2 Ratings

FreshMail

N/A
0 Ratings

Support Rating

8.0

VerticalResponse

80%
8 Ratings

FreshMail

N/A
0 Ratings

Online Training

9.0

VerticalResponse

90%
1 Rating

FreshMail

N/A
0 Ratings

Implementation Rating

10.0

VerticalResponse

100%
8 Ratings

FreshMail

N/A
0 Ratings

Likelihood to Recommend

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Read full review

FreshMail

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review

Pros

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

FreshMail

  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review

Cons

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review

Pricing Details

VerticalResponse

Starting Price

$9 per month

Editions & Modules

VerticalResponse editions and modules pricing
EditionModules
Basic$11.001
Pro$16.002
Pro Plus$196.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

FreshMail

Starting Price

Editions & Modules

FreshMail editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

    Likelihood to Renew

    Deluxe Corporation

    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review

    FreshMail

    No answers on this topic

    Usability

    Deluxe Corporation

    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Read full review

    FreshMail

    No answers on this topic

    Reliability and Availability

    Deluxe Corporation

    Never had an issue with uptime
    Read full review

    FreshMail

    No answers on this topic

    Performance

    Deluxe Corporation

    No issues
    Read full review

    FreshMail

    No answers on this topic

    Support Rating

    Deluxe Corporation

    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Read full review

    FreshMail

    No answers on this topic

    Online Training

    Deluxe Corporation

    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review

    FreshMail

    No answers on this topic

    Implementation Rating

    Deluxe Corporation

    Salesforce integration never worked right. We had to abandon.
    Read full review

    FreshMail

    No answers on this topic

    Alternatives Considered

    Deluxe Corporation

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Read full review

    FreshMail

    FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
    Read full review

    Return on Investment

    Deluxe Corporation

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Read full review

    FreshMail

    • Better Outreach
    • Hitting the objective of marketing prospects qualified
    • Return on cost
    Read full review

    Screenshots

    Add comparison