What users are saying about
20 Ratings
61 Ratings
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Score 7.5 out of 100
20 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.1

VerticalResponse

91%
8.1

Mapp Digital

81%
VerticalResponse from Deluxe ranks higher in 7/9 features

WYSIWYG email editor

8.9
89%
6 Ratings
7.8
78%
5 Ratings

Dynamic content

10.0
100%
4 Ratings
8.3
83%
4 Ratings

Ability to test dynamic content

10.0
100%
3 Ratings
8.0
80%
4 Ratings

Landing pages

8.8
88%
3 Ratings
8.5
85%
4 Ratings

A/B testing

8.0
80%
4 Ratings
9.0
90%
4 Ratings

Mobile optimization

7.0
70%
4 Ratings
7.3
73%
5 Ratings

Email deliverability reporting

10.0
100%
14 Ratings
8.8
88%
6 Ratings

List management

10.0
100%
7 Ratings
8.5
85%
5 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
6.8
68%
5 Ratings

Reporting & Analytics

9.4

VerticalResponse

94%
8.1

Mapp Digital

81%
VerticalResponse from Deluxe ranks higher in 3/3 features

Dashboards

8.8
88%
8 Ratings
8.3
83%
5 Ratings

Standard reports

9.4
94%
8 Ratings
8.3
83%
5 Ratings

Custom reports

10.0
100%
5 Ratings
7.8
78%
5 Ratings

Pre-Send Testing

VerticalResponse

Feature Set Not Supported
N/A
8.1

Mapp Digital

81%
Mapp Digital ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
3 Ratings

Link Tracking

N/A
0 Ratings
7.7
77%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
4 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
4 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.3
83%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
4 Ratings

Spam Testing

N/A
0 Ratings
8.3
83%
4 Ratings

Email Previews

N/A
0 Ratings
8.5
85%
4 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Implementation Rating
  • Mapp Digital is rated higher in 2 areas: Support Rating, Online Training

Likelihood to Recommend

8.7

VerticalResponse

87%
27 Ratings
8.0

Mapp Digital

80%
13 Ratings

Likelihood to Renew

8.6

VerticalResponse

86%
19 Ratings
7.8

Mapp Digital

78%
8 Ratings

Usability

9.0

VerticalResponse

90%
5 Ratings
1.9

Mapp Digital

19%
4 Ratings

Availability

10.0

VerticalResponse

100%
2 Ratings

Mapp Digital

N/A
0 Ratings

Performance

10.0

VerticalResponse

100%
2 Ratings
9.0

Mapp Digital

90%
2 Ratings

Support Rating

8.0

VerticalResponse

80%
8 Ratings
9.0

Mapp Digital

90%
6 Ratings

Online Training

9.0

VerticalResponse

90%
1 Rating
10.0

Mapp Digital

100%
1 Rating

Implementation Rating

10.0

VerticalResponse

100%
8 Ratings
5.0

Mapp Digital

50%
6 Ratings

Likelihood to Recommend

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Read full review

Mapp Digital

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Read full review

Pros

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

Mapp Digital

  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Read full review

Cons

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Mapp Digital

  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Read full review

Pricing Details

VerticalResponse

Starting Price

$9 per month

Editions & Modules

VerticalResponse editions and modules pricing
EditionModules
Basic$11.001
Pro$16.002
Pro Plus$196.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mapp Digital

Starting Price

Editions & Modules

Mapp Digital editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Deluxe Corporation

    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review

    Mapp Digital

    Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
    Read full review

    Usability

    Deluxe Corporation

    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Read full review

    Mapp Digital

    There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
    Read full review

    Reliability and Availability

    Deluxe Corporation

    Never had an issue with uptime
    Read full review

    Mapp Digital

    No answers on this topic

    Performance

    Deluxe Corporation

    No issues
    Read full review

    Mapp Digital

    They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
    Read full review

    Support Rating

    Deluxe Corporation

    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Read full review

    Mapp Digital

    Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
    Read full review

    Online Training

    Deluxe Corporation

    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review

    Mapp Digital

    They made sure to go through anything and everything that we wanted
    Read full review

    Implementation Rating

    Deluxe Corporation

    Salesforce integration never worked right. We had to abandon.
    Read full review

    Mapp Digital

    I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
    Read full review

    Alternatives Considered

    Deluxe Corporation

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Read full review

    Mapp Digital

    We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
    Read full review

    Return on Investment

    Deluxe Corporation

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Read full review

    Mapp Digital

    • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
    • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
    • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
    Read full review

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