What users are saying about
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Top Rated
2196 Ratings
62 Ratings
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Score 8.4 out of 100

Marketo

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Top Rated
2196 Ratings
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Score 8 out of 100

Likelihood to Recommend

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Marketo

Maintaining [a] database and sending out emails for campaigns and webinars are the best ways to use Marketo. We always want to use Marketo in our reports because it helps us to define our problems and the solutions we need to do. Lastly, it is connected to one of our CRM, where we [are] able to have a smooth process to make enhancements.Less appropriate will always be the glitches that we encounter or security measures that need when we upload a lot of bad data so that we can minimize uploading that kind of data.
Rodolfo Cardeno | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

VerticalResponse
9.0
Marketo
7.9
WYSIWYG email editor
VerticalResponse
8.7
Marketo
7.1
Dynamic content
VerticalResponse
9.9
Marketo
7.5
Ability to test dynamic content
VerticalResponse
9.9
Marketo
7.8
Landing pages
VerticalResponse
8.8
Marketo
7.4
A/B testing
VerticalResponse
8.1
Marketo
8.0
Mobile optimization
VerticalResponse
7.0
Marketo
7.0
Email deliverability reporting
VerticalResponse
10.0
Marketo
8.6
List management
VerticalResponse
10.0
Marketo
8.8
Triggered drip sequences
VerticalResponse
9.0
Marketo
8.9

Reporting & Analytics

VerticalResponse
9.4
Marketo
7.3
Dashboards
VerticalResponse
8.8
Marketo
7.3
Standard reports
VerticalResponse
9.4
Marketo
7.4
Custom reports
VerticalResponse
10.0
Marketo
7.3

Lead Management

VerticalResponse
Marketo
8.4
Lead nurturing
VerticalResponse
Marketo
8.5
Lead scoring and grading
VerticalResponse
Marketo
8.7
Data quality management
VerticalResponse
Marketo
8.1
Automated sales alerts and tasks
VerticalResponse
Marketo
8.4

Campaign Management

VerticalResponse
Marketo
7.5
Calendaring
VerticalResponse
Marketo
6.8
Event/webinar marketing
VerticalResponse
Marketo
8.2

Social Media Marketing

VerticalResponse
Marketo
6.5
Social sharing and campaigns
VerticalResponse
Marketo
7.1
Social profile integration
VerticalResponse
Marketo
5.9

Platform & Infrastructure

VerticalResponse
Marketo
7.9
API
VerticalResponse
Marketo
8.5
Role-based workflow & approvals
VerticalResponse
Marketo
7.8
Customizability
VerticalResponse
Marketo
7.7
Integration with Salesforce.com
VerticalResponse
Marketo
8.8
Integration with Microsoft Dynamics CRM
VerticalResponse
Marketo
7.6
Integration with SugarCRM
VerticalResponse
Marketo
7.1

Pros

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Marketo

  • The ability to clone entire programs and campaigns should not be underestimated as a marketing manager. This is a stand-out feature that other automation tools can't do (yet) in my experience.
  • myTokens: Campaign-based/local variables that can be used in emails and landing pages for everything from basic text, rich text, email scripts, CSS, scoring, and more. Set up your emails and LPs with myTokens and you'll be able to create an entire campaign without opening the email or LP editor. Clone program, update myTokens, test, and launch.
  • Engagement Programs: let you quickly create basic email nurture tracks with ease. Currently EPs can only send on a cadence of once per week, but future product release announcements suggest variable cadence will be possible soon.
  • AB Testing: using Email Programs and AB Test or ABCDEFG Test is simple to set up and report on. Manually chose the winner of your test or have Marketo choose automatically.
Greg Beazley | TrustRadius Reviewer

Cons

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Marketo

  • It would be nice to have an expansive view of all active triggers and flows.
  • Some reporting functions can take quite a bit of time to execute if they use too much data.
  • Some error codes and mistakes can take time to uncover/solve.
Matt Davidson | TrustRadius Reviewer

Likelihood to Renew

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Marketo

Marketo 7.4
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Marketo

Marketo 5.0
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Marketo

Marketo 7.4
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Marketo

Marketo 6.7
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

VerticalResponse

No score
No answers yet
No answers on this topic

Marketo

Marketo 7.9
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Marketo

Marketo is the most comprehensive marketing automation tool out there. It allows you to have visibility into your programs, campaigns, conversions and important KPI reporting for the leadership team. It is an all inclusive api automation platform that connect to your entire ecosystem for important attainment and cohort analysis.
Patricia Pouncey | TrustRadius Reviewer

Scalability

VerticalResponse

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.6
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD

Marketo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

VerticalResponse
8.7
Marketo
8.3

Likelihood to Renew

VerticalResponse
8.6
Marketo
7.4

Usability

VerticalResponse
9.0
Marketo
5.0

Reliability and Availability

VerticalResponse
10.0
Marketo
8.2

Performance

VerticalResponse
10.0
Marketo
7.4

Support Rating

VerticalResponse
8.0
Marketo
6.7

In-Person Training

VerticalResponse
Marketo
7.9

Online Training

VerticalResponse
9.0
Marketo
5.4

Implementation Rating

VerticalResponse
10.0
Marketo
7.3

Scalability

VerticalResponse
Marketo
8.6

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